{"_buckets": {"deposit": "5eeb118e-68e9-4c5b-b7ec-e51d77ccabad"}, "_deposit": {"created_by": 20, "id": "8976", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8976"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008976", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8976", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Comsumer Adoption And Continuous Usage of Mobile Banking Services in Yangon Region (Htaik Htaik Lin, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study explores the consumer adoption and continuous usage of mobile\nbanking services in Yangon Region. This study examines the effect of influencing\nfactors (perceived usefulness, perceived ease of use, perceived trust and perceived risk)\non the adoption of mobile banking services, the adoption of mobile banking services\non the user satisfaction, the moderating effect of user experience (on the relationship\nbetween the adoption and user satisfaction) and satisfaction of users on continuous\nusage. Sample size of the study covers the random sample of (427) mobile banking\nusers from five selected private banks in Yangon. The three-stage sampling method\nwas applied. The primary data were collected with use of structured questionnaire. The\nstudy uses the simple, multiple and hierarchical regression analysis to meet the\nobjectives of the study. According to the analysis, three variables which are usefulness,\nease of use, trust have positive and significant effect on adoption and perceived risk is\nnegative impact on adoption of mobile banking services. The mobile banking adoption\nalso positively affects user satisfaction. Partial moderating effect of user experience is\nfound on relationship between adoption and user satisfaction. There is a positive and\nsignificant relationship between user satisfaction and continuous usage. Therefore, the\nbanks should put more emphasis on these factors such as perceived usefulness,\nperceived ease of use, perceived trust, and perceived risk to enhance consumer\nadoption. The study suggested that banks should focus on user satisfaction and attract\nusers to have more experience and to make continuous use of mobile banking.\nEspecially, the perceived ease of use of mobile banking services, which is the most\nimportant predictor for adoption, the banks need to create more user-friendly mobile\napplications. In addition, the users of mobile banks are well dispersed among rural and\nurban areas. Since mobile technology is still the newness to them, perceived ease of\nuse can be the most crucial factor for consumers from both urban and rural, adoption\nof mobile banking services. All steps of processing should be designed to be clear and\nerror free to reduce psychosocial burden for customers’ easier adoption. Marketing\ndepartment of the banks should promote user awareness by training call center\nemployees. Finally, the service providers need to strengthen preventative and\nmonitoring strategies to mitigate hacking and improve customer trust."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-07-13"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Htaik Htaik Lin, 4PhD-Za-1.pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/8976/files/Htaik Htaik Lin, 4PhD-Za-1.pdf"}, "version_id": "8387a1bb-6b1f-40f4-8920-9f405ca5349c"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof; Dr. Daw Soe Thu"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Htaik Htaik Lin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Dissertation"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-05-01"}, "item_title": "Comsumer Adoption And Continuous Usage of Mobile Banking Services in Yangon Region (Htaik Htaik Lin, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965742757"], "permalink_uri": "https://meral.edu.mm/records/8976", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-07-13"}, "publish_date": "2023-07-13", "publish_status": "0", "recid": "8976", "relation": {}, "relation_version_is_last": true, "title": ["Comsumer Adoption And Continuous Usage of Mobile Banking Services in Yangon Region (Htaik Htaik Lin, 2023)"], "weko_shared_id": -1}