{"_buckets": {"deposit": "6a0f7b96-a435-4e1d-9391-9f0dab96a52d"}, "_deposit": {"created_by": 20, "id": "8946", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8946"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008946", "sets": ["1582963436320", "1707206749823"]}, "author_link": [], "control_number": "8946", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Influence of Product Variety on Customer Perception(A Case Study of Mobile Phones Used by People in Yangon) ( Ma Aye Aye Paing, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objective of the study is to explore the relationship between product\nvariety and customer perception towards purchase intentions on mobile phones in\nKamaryut Township, Yangon, in Myanmar. A quantitative research approach and a\nsurvey method were used. To collect data, a questionnaire is used as a research\ninstrument consisting of a series of questions. Respondents\u0027 demographic items were\ninvolved in the questionnaire for purpose of this study. 210 respondents aged 20-60\nyears involved for analyses were from Kamaryut Township. Since the population in\nKamaryut Township is not exactly known, the sample size is chosen by means of nonprobability\nsampling method. In order to obtain the research objectives, both primary\nand secondary data were used in this study. For analysis the collected data, correlation\nand linear regression analysis were employed to generate a more precise analysis of\nbehaviour of mobile phone users. The findings of this research study indicate that\nthree factors namely as function, design, and connectivity have a relationship with the\ncustomer perception towards purchase intention of mobile phones. Out of these,\nfunction and design of mobile phone have a significant relationship to the customer\nperception towards purchase intention and design has the most significant influence.\nThis study will be helpful to manufacturers and service providers not only to\nunderstand how and what influence customers towards mobile phone but also give an\nidea of what features might be needed to make better sale of mobile phones\nin Yangon."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-06-26"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Aye Paing,M.Com II-19.pdf", "filesize": [{"value": "801 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 801000.0, "url": {"url": "https://meral.edu.mm/record/8946/files/Aye Aye Paing,M.Com II-19.pdf"}, "version_id": "53e0ba2f-f8bd-489a-80dd-dfb0e5ac9617"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Win Moe Moe Kyaw"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Aye Paing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-11-01"}, "item_title": "The Influence of Product Variety on Customer Perception(A Case Study of Mobile Phones Used by People in Yangon) ( Ma Aye Aye Paing, 2018)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/8946", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-06-26"}, "publish_date": "2023-06-26", "publish_status": "0", "recid": "8946", "relation": {}, "relation_version_is_last": true, "title": ["The Influence of Product Variety on Customer Perception(A Case Study of Mobile Phones Used by People in Yangon) ( Ma Aye Aye Paing, 2018)"], "weko_shared_id": -1}