{"_buckets": {"deposit": "6f63d27b-ace3-4f43-b4cb-e3f1f72dae23"}, "_deposit": {"created_by": 20, "id": "8942", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8942"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008942"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing The Purchase Intention(A Case Study of Myanmar Traditional Medicines)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to identify the factors influencing the purchase\nintention of Myanmar Traditional Medicine in Yangon. In this study, descriptive\nmethod and regression analysis were used. The study contributes the factors that\naffect consumer purchase intention. This study investigates the influence of the\nfactors such as perceived price, perceived quality, perceived risk, perceived value,\nadvertisements, and social norms on intention to purchase Myanmar Traditional\nMedicines. The sample size of 221 consumers in Tamwe Township and Yankin\nTownship was interviewed with structured questionnaires. To analyze the collected\ndata, the statistical analysis of Statistical Package for Social Science was applied. The\nfindings show that perceived price, perceived quality, perceived value, and social\nnorms significantly influenced purchase intention towards Myanmar Traditional\nMedicines. Furthermore, there is a relationship between perceived price, perceived\nquality and perceived value of Myanmar Traditional Medicines. Perceived price and\nquality is also the important factors when consumers make purchase decision.\nTherefore, marketers should consider providing better taste and good quality products\nin which better ingredients are included. The findings might benefit Myanmar\nTraditional Medicine industry and marketers to understand important factors\nunderlying intention to purchase Myanmar Traditional Medicines among consumers\nin order to compete in the global as well as the local market."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-06-26"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nan Nyein Su Su Win,M.Com (II) – 26.pdf", "filesize": [{"value": "555 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 555000.0, "url": {"url": "https://meral.edu.mm/record/8942/files/Nan Nyein Su Su Win,M.Com (II) – 26.pdf"}, "version_id": "91261272-2445-4de0-b7f0-c20557958fe8"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Win Than Dar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nan Nyein Su Su Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-11-01"}, "item_title": "Factors Influencing The Purchase Intention(A Case Study of Myanmar Traditional Medicines)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965402123"], "permalink_uri": "https://meral.edu.mm/records/8942", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-06-26"}, "publish_date": "2023-06-26", "publish_status": "0", "recid": "8942", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing The Purchase Intention(A Case Study of Myanmar Traditional Medicines)"], "weko_shared_id": -1}