{"_buckets": {"deposit": "ddc91424-476e-4de4-96d5-dda0f5c68f97"}, "_deposit": {"created_by": 20, "id": "8940", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8940"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008940", "sets": ["1582963436320", "1707206749823"]}, "author_link": [], "control_number": "8940", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing The Choice of Marketing Channels(A Case Study of Small Scale Farmers in Patheingyi Township) (Ma Zarni Lynn, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The airn of this study is to explore the factors influencing the choice of marketing channels\nbr small scale fanners in Patheingyi Township. In this study, descriptive statistics method\nnas used. In order to fulfill the research objects, both secondary and primary data are used.\nThe primary data which is acquired from a questionnaires survey conducted in selected\nr illages. The secondary data is obtained from previous research paper, internet websites.\npublished books, libraries and respective organization. The study covered about 10% (100\nrespondents) of the total 1015 fanners in selected villages during the period between 2016\nand. 2AU year. In this study, there are three characteristics to measure the marketing\nchannels of paddy: characteristics of farmers, characteristics of socio-economics and\ncharacteristics of market. The marketing channels include (1) directly to sale to Local\nTrader, {2} Direct Sale to Rice Mill and (3) Brokers. According to the study, there is the\nsocio-economics characteristics influencing an the marketing channels. By understanding\nthe socio-economics characteristics, the farmers wili know how to analyze, assess and\nreduce cost for marketing channel that they choose. Another influence factor is market\nattributes. In the study, the getting information has an irnpact on the marketing channel.\nThe study suggests that farmers will require knowledge for marketing and knowing ne,w\ntechnologies lor farm ing."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-06-26"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Zarni Lynn,M.Com (II) - 28.pdf", "filesize": [{"value": "4.4 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 4400000.0, "url": {"url": "https://meral.edu.mm/record/8940/files/Zarni Lynn,M.Com (II) - 28.pdf"}, "version_id": "7ac3a2d3-faae-4a7a-b3be-906acfdbd7a9"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Phu Pwint Nyo Win Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Zarni Lynn"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-11-01"}, "item_title": "Factors Influencing The Choice of Marketing Channels(A Case Study of Small Scale Farmers in Patheingyi Township) (Ma Zarni Lynn, 2018)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/8940", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-06-26"}, "publish_date": "2023-06-26", "publish_status": "0", "recid": "8940", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing The Choice of Marketing Channels(A Case Study of Small Scale Farmers in Patheingyi Township) (Ma Zarni Lynn, 2018)"], "weko_shared_id": -1}