{"_buckets": {"deposit": "128cf9bf-7c4d-4868-a257-6812408d163d"}, "_deposit": {"created_by": 20, "id": "8936", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8936"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008936"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Determinants of Consumer Buying Behavior Toward Gold Ornament Purchase Intention", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on determinants of consumer buying behavior towards gold\nornament purchase intention in Yangon Region. The objectives of the study are to\nidentify the determinants of the consumer buying behavior of gold ornaments in\nYangon Region and to explore the most influencing factors on consumer buying\nbehavior of gold ornaments in Yangon Region. The research strategy is survey\nresearch and quantitative methods is employed. The analysis methods used in this\nstudy are descriptive analysis and multiple regression analysis. This study contributes\nthe factors which can determine gold ornaments purchase intention such as buyers’\npreference, self-image, product design, trust, expected future value and store image.\nThis study collects the primary data, by distributing the questionnaires to 194\nrespondents. Data collection was done in a survey among gold ornaments consumers\nfrom Yangon Region downtown areas. The study was found that expected future\nvalue influenced purchase intention of gold ornaments. This research contributes\nsignificantly to policy makers to provide gold investment knowledge and to\nencourage gold investment attitude. In the financial sector, gold investment needs to\nbe innovated as issuing gold shares and stocks so that gold investment will be one of\nthe most important portfolio investments in Myanmar. Thus, the current gold market\ncan be developed by innovating gold stock and share more than physical gold."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-06-26"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Banyar Aung,M.Com II – 5.pdf", "filesize": [{"value": "1.2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1200000.0, "url": {"url": "https://meral.edu.mm/record/8936/files/Banyar Aung,M.Com II – 5.pdf"}, "version_id": "6cd6a67a-42ba-4e8e-819b-0317c628fdc6"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Yee Yee Thein"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Banyar Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-11-01"}, "item_title": "Determinants of Consumer Buying Behavior Toward Gold Ornament Purchase Intention", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965402123"], "permalink_uri": "https://meral.edu.mm/records/8936", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-06-26"}, "publish_date": "2023-06-26", "publish_status": "0", "recid": "8936", "relation": {}, "relation_version_is_last": true, "title": ["Determinants of Consumer Buying Behavior Toward Gold Ornament Purchase Intention"], "weko_shared_id": -1}