{"_buckets": {"deposit": "9ad27ef7-488c-4657-a797-b21744345091"}, "_deposit": {"created_by": 20, "id": "8927", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8927"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008927", "sets": ["1582963436320", "1707206749823"]}, "author_link": [], "control_number": "8927", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Consumer Adoption of Online Shopping(A Case Study of Dawbon Township in Yangon) (Mg Thiha Win, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study is concemed with the consumers\u0027 adoption of online shopping. The main\nobjectives of the study are to identify the factors influencing consumers\u0027 adoption of\nonline shopping and to examine the relationship between influencing factors and\nconsumers\u0027 adoption of online shopping in Dawbon Township. Quantitative and\nqualitative methods are used in the study. This size of sample is 143 people from the\ntownship and data are collected by the online media and paper based. These questions\nincludes three section: demographic factors, consumer buying behavior of online\nshopping and adoption factors. The influential factors assumed in the study included\ndemographic factors, marketing factors, technology factors and social factors. The\nfindings show that brand and country of origin are most influential factors followed\nby website factors, convenience, price, product variety, social nofins, services quality\nand perceived risk. All the marketing factors except price and brand image are not\nsignificantly related with the consumers\u0027 adoption of online shopping. Moreover,\nwebsite factors and subjective norms are also significant. Therefore, marketers make\neffort to create attractive design and share the brand knowledge and product\ninformation to online shopper. Marketers should also provide the better services\nquality and large variety of online products through their online. Marketers should try\nto reduce perceived risk by using branded quality and to create the right products with\nright quality, right place right\u0027time and right delivery transaction and also by\nproviding guarantee information."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-06-26"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thiha Win,M.Corn (II) - 4.pdf", "filesize": [{"value": "4.6 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 4600000.0, "url": {"url": "https://meral.edu.mm/record/8927/files/Thiha Win,M.Corn (II) - 4.pdf"}, "version_id": "f9ab25a9-c554-41c7-a884-cfbf4f8ac8af"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thiha Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-11-01"}, "item_title": "Consumer Adoption of Online Shopping(A Case Study of Dawbon Township in Yangon) (Mg Thiha Win, 2018)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/8927", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-06-26"}, "publish_date": "2023-06-26", "publish_status": "0", "recid": "8927", "relation": {}, "relation_version_is_last": true, "title": ["Consumer Adoption of Online Shopping(A Case Study of Dawbon Township in Yangon) (Mg Thiha Win, 2018)"], "weko_shared_id": -1}