{"_buckets": {"deposit": "667faf30-3ae4-4201-a5f6-2561f9c059e0"}, "_deposit": {"created_by": 20, "id": "8905", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8905"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008905", "sets": ["1582963436320", "1707206749823"]}, "author_link": [], "control_number": "8905", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Brand Loyalty on Electronic Products(A Case of Staff in Yangon University of Economics) (Ma Zin Thiri Tun, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to investigate the relationship between brand experience,\ncustomer satisfaction and brand loyalty in electronic products. There are two\nobjectives in this study: to identify the impact of brand experience on customer\nsatisfaction; and to analyze the effect of brand experience and customer satisfaction\non brand loyalty. The quantitative research approach was applied in this study. The\nrequired data was collected from 105 academic and administrative staff who are\nworking in Yangon University of Economics as the case study. Data analysis for this\nstudy was conducted using SPSS (Statistical Package for the Social Sciences)\nsoftware. The analysis used descriptive statistics (mean, percentage and frequency) as\nwell as inferential statistics (correlation and regression analysis) to facilitate the\nmeaningful analysis. The results showed that there is a significant positive\nrelationship between brand experience, customer satisfaction and brand loyalty. As\nthe results, customer satisfaction has a stronger influence than brand experience in\nbuilding brand loyalty. Therefore, this study suggests that as the companies, they have\nto build strong brand experience to be able to guarantee customer satisfaction and\n,\";,\" I followed by brand loyalty to their products."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-06-07"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Zin Thiri Tun,M.Com-6.pdf", "filesize": [{"value": "3.8 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 3800000.0, "url": {"url": "https://meral.edu.mm/record/8905/files/Zin Thiri Tun,M.Com-6.pdf"}, "version_id": "90b0299a-6748-455e-bdec-54ad3f26b446"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Cho Mar Lwin"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Zin Thiri Tun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-06-01"}, "item_title": "Customer Brand Loyalty on Electronic Products(A Case of Staff in Yangon University of Economics) (Ma Zin Thiri Tun, 2018)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/8905", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-06-07"}, "publish_date": "2023-06-07", "publish_status": "0", "recid": "8905", "relation": {}, "relation_version_is_last": true, "title": ["Customer Brand Loyalty on Electronic Products(A Case of Staff in Yangon University of Economics) (Ma Zin Thiri Tun, 2018)"], "weko_shared_id": -1}