{"_buckets": {"deposit": "6e421413-6ded-40ec-97ad-727821f929d4"}, "_deposit": {"created_by": 20, "id": "8901", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8901"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008901", "sets": ["1582963436320", "1707206749823"]}, "author_link": [], "control_number": "8901", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Perception on Marketing Mix Activities of Private High Schools (Ma Aye Thinzar Myo, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study mainly focused on marketing mix activities of private high schools\nin Insein Township. The objectives of the study were to identiff eurrent marketing\nmix activities of selected private high schools and to analyze customer perception on\nmarketing mix activities of private high schools. The data collection for this study was\nbased on 156 customers\u0027 perception on marketing mix activities of private high\nschools. All of the respondents were selected from three private high schools by using\nsimple random sampling method. The collection of data was analyzed using\ndescriptive statistios. The results of this study state that the higher mean value of\nproduct, process and people in that order, followed by price, place and promotion with\naverage scores, and the lowest mean value is the physical evidence in marketing mix-\nTherefore, these private high schools should have considered the environment to\nattract customers and these schools should have sufficient security guards for the sake\nof students. Moreover, this study concludes that online promotion should be\nemphasized for the closely communication with customers and finally the\nperformance appraisal for service providers should also be conducted frequently"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-06-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Thinzar Myo,M Com-4.pdf", "filesize": [{"value": "5.2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 5200000.0, "url": {"url": "https://meral.edu.mm/record/8901/files/Aye Thinzar Myo,M Com-4.pdf"}, "version_id": "5419a5b2-b123-426b-88d5-b871a578beea"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Htay Htay"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Thinzar Myo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-06-01"}, "item_title": "Customer Perception on Marketing Mix Activities of Private High Schools (Ma Aye Thinzar Myo, 2018)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1707206749823"], "permalink_uri": "https://meral.edu.mm/records/8901", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-06-06"}, "publish_date": "2023-06-06", "publish_status": "0", "recid": "8901", "relation": {}, "relation_version_is_last": true, "title": ["Customer Perception on Marketing Mix Activities of Private High Schools (Ma Aye Thinzar Myo, 2018)"], "weko_shared_id": -1}