MERAL Myanmar Education Research and Learning Portal
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Factors Influencing Continuous Intention To Use CB Pay (Zin Lei Lei Oo, 2023)
https://meral.edu.mm/records/8884
https://meral.edu.mm/records/8884612cbf58-3691-4950-9386-1121a6aa8d54
0b851a11-5154-42a3-8c49-f91b4f2ae881
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Title | Factors Influencing Continuous Intention To Use CB Pay (Zin Lei Lei Oo, 2023) | |||||
Language | en | |||||
Publication date | 2023-02-01 | |||||
Authors | ||||||
Zin Lei Lei Oo | ||||||
Description | ||||||
The aims of the study are to examine the influencing factors on perception on CB PAY and to analyze the effect of perception on continuous intention to use CB PAY. Self -Service Technology (SST) service quality factors are used as influencing factors in this study. Descriptive statistics and qualitative research method are employed. Both primary and secondary sources are utilized in the study. This study is based on primary data from 150 respondents who are 20% CB Bank (Botahtaung Branch) customers registered to use CB PAY. Simple random sampling method is used as the sampling method. The secondary data were gathered from relevant text books, research papers, journals, theses, and articles from internet websites. Among the SST service quality factors, functionality, security and design have highest mean score. The study showed that convenience and customization significantly influence the perception of CB PAY users. The study also revealed that convenience has the largest influence on user perception towards CB PAY. Moreover, the study found that there is a significant effect of user perception on continuous intention of CB PAY users. The bank should provide follow-up service easily and solve the problems immediately. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Aye Thu Htun |