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  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Factors Influencing Continuous Intention To Use CB Pay (Zin Lei Lei Oo, 2023)

https://meral.edu.mm/records/8884
https://meral.edu.mm/records/8884
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0b851a11-5154-42a3-8c49-f91b4f2ae881
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Zin Zin Lei Lei Oo, EMBF-72, 7th Batch.pdf (525 KB)
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Title
Title Factors Influencing Continuous Intention To Use CB Pay (Zin Lei Lei Oo, 2023)
Language en
Publication date 2023-02-01
Authors
Zin Lei Lei Oo
Description
The aims of the study are to examine the influencing factors on perception on
CB PAY and to analyze the effect of perception on continuous intention to use CB
PAY. Self -Service Technology (SST) service quality factors are used as influencing
factors in this study. Descriptive statistics and qualitative research method are
employed. Both primary and secondary sources are utilized in the study. This study is
based on primary data from 150 respondents who are 20% CB Bank (Botahtaung
Branch) customers registered to use CB PAY. Simple random sampling method is used
as the sampling method. The secondary data were gathered from relevant text books,
research papers, journals, theses, and articles from internet websites. Among the SST
service quality factors, functionality, security and design have highest mean score. The
study showed that convenience and customization significantly influence the
perception of CB PAY users. The study also revealed that convenience has the largest
influence on user perception towards CB PAY. Moreover, the study found that there is
a significant effect of user perception on continuous intention of CB PAY users. The
bank should provide follow-up service easily and solve the problems immediately.
Thesis/dissertations
Yangon University of Economics
Dr. Aye Thu Htun
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