{"_buckets": {"deposit": "bba02983-3ec2-4642-b77b-218fee544825"}, "_deposit": {"created_by": 20, "id": "8883", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8883"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008883", "sets": []}, "author_link": [], "control_number": "8883", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality,Customer Satisfaction and Customer Loyalty Towards International Trade Services of Myanmar Citizens Bank Ltd. (Thein Soe Myint, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of the study are to analyze the effect of service quality on customer\nsatisfaction and to examine the effect of customer satisfaction on customer loyalty\ntowards international trade services provided by Myanmar Citizens Bank Ltd. (MCB).\nQualitative research method and descriptive statistics are used to achieved these aims.\nBoth primary and secondary data are utilized to conduct this study. Multiple regression\nanalysis is used in this study. As a sample size,150 corporate customers who used\ninternational trade services and made transactions at MCB Head Office are selected by\nusing simple random sampling method. The secondary data are collected from various\nsources such as previous research papers, journals and related text books. Concerning\nthe service quality variables, the study showed that reliability, responsiveness and\nproduct differentiation had positive and significant effect on customers satisfaction\ntowards international trade services of MCB Bank. When the effect of customer\nsatisfaction on customer loyalty was analyzed, it was found that there was a positive\nand significant effect of customer satisfaction on customer loyalty towards international\ntrade services provided by MCB Bank. Therefore, higher level of reliability,\nresponsiveness and differentiation positively affected on corporate customer\nsatisfaction and consequently led to corporate customer loyalty towards international\ntrade services provided by MCB. MCB Bank should focus on service quality provided\nby its employees concerning the aspects of assurance and tangibility and providing\ncustomers secure feeling when they make international transaction."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thein Soe Myint, EMBF-59, 7th Batch.pdf", "filesize": [{"value": "476 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 476000.0, "url": {"url": "https://meral.edu.mm/record/8883/files/Thein Soe Myint, EMBF-59, 7th Batch.pdf"}, "version_id": "12bd2360-7da4-4bca-ab2d-0d34135d934f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thein Soe Myint"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-02-01"}, "item_title": "Service Quality,Customer Satisfaction and Customer Loyalty Towards International Trade Services of Myanmar Citizens Bank Ltd. (Thein Soe Myint, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8883", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-06"}, "publish_date": "2023-05-06", "publish_status": "0", "recid": "8883", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality,Customer Satisfaction and Customer Loyalty Towards International Trade Services of Myanmar Citizens Bank Ltd. (Thein Soe Myint, 2023)"], "weko_shared_id": -1}