{"_buckets": {"deposit": "e626beef-e9fb-455c-bcd4-9ac4190575d9"}, "_deposit": {"created_by": 20, "id": "8879", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8879"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008879", "sets": []}, "author_link": [], "control_number": "8879", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Consumer Usage Behavior and Brand Loyality of KBZ Pay (Phyo Phyo Wai, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to examine the factors influencing consumer usage behavior on KBZ Pay and analyze the effect of consumer usage behavior on brand loyalty of KBZ Pay. This study aims to investigate KBZ Pay usage behavior based on the influencing factors and analyze the relationship between usage behavior and brand loyalty of consumers. Along with technology development, the role of cash payment is gradually replaced by many forms of e-payment and mobile money is one of them. The survey data were collected from 246 customers in Yangon and simple random sampling method is applied to collect the data from respondents. Structured questionnaires are used to collect the primary data from 246 respondents with 5 point likert scale. The findings of this study point out four factors influencing on the KBZ Pay usage behavior. These four factors are perceived usefulness, perceived ease of use, social influence and perceived trust. Moreover, the result shows that usage behavior is affecting to the loyalty of the consumers. In this study, most of the respondents have positive feedback on influencing factors and also show positive usage behavior. Thus, they are willing to recommend KBZ Pay to others and continue using this as loyal consumers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Phyo Phyo Wai, MBF-84, 3rd Batch.pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/8879/files/Phyo Phyo Wai, MBF-84, 3rd Batch.pdf"}, "version_id": "85a8999e-28ea-4b9a-b71e-293103330e4f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Phyo Phyo Wai"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-02-01"}, "item_title": "Consumer Usage Behavior and Brand Loyality of KBZ Pay (Phyo Phyo Wai, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8879", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-06"}, "publish_date": "2023-05-06", "publish_status": "0", "recid": "8879", "relation": {}, "relation_version_is_last": true, "title": ["Consumer Usage Behavior and Brand Loyality of KBZ Pay (Phyo Phyo Wai, 2023)"], "weko_shared_id": -1}