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  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Factors Influencing Continuous Usage of Mobile Wallets ( Zin Myo Min, 2023)

https://meral.edu.mm/records/8878
https://meral.edu.mm/records/8878
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7a1bd543-d456-4a19-aad7-112c671a4711
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Zin Zin Myo Min, Roll No.79, MBF(DAY), 3rd Batch.pdf (622 KB)
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Title
Title Factors Influencing Continuous Usage of Mobile Wallets ( Zin Myo Min, 2023)
Language en
Publication date 2023-02-01
Authors
Zin Myo Min
Description
This study mainly focuses on the factors influencing continuous usage of mobile
wallets. There are two main objectives to examine the features of mobile wallets of
selected private banks and to analyze the effect of influencing factors on continuous
usage of mobile wallets. To achieve those objectives, the analysis was conducted on
the basic of the responses of 200 registered users of mobile wallet services of selected
private banks in Yangon through structured questionnaires in February 2023. In this
study, the continuous usage factors include perceived ease of use, perceived usefulness,
security, trust, social influence and enjoyment. Among them, perceived ease of use,
perceived usefulness and enjoyment, have influence on continuous usage of mobile
wallets. Social influence, security and trust did not influence on continuous usage of
mobile wallets. Therefore, service providers can maintain their retention by providing
goods and services and always improving the quality service to keep customers
perception.
Thesis/dissertations
Yangon University of Economics
Dr. Tin Tin Htwe
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