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Factors Influencing Continuous Usage of Mobile Wallets ( Zin Myo Min, 2023)
https://meral.edu.mm/records/8878
https://meral.edu.mm/records/8878a0c5e78f-055f-4385-99ee-1ca7e15e415f
7a1bd543-d456-4a19-aad7-112c671a4711
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Zin Myo Min, Roll No.79, MBF(DAY), 3rd Batch.pdf (622 KB)
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Thesis | ||||||
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Title | ||||||
Title | Factors Influencing Continuous Usage of Mobile Wallets ( Zin Myo Min, 2023) | |||||
Language | en | |||||
Publication date | 2023-02-01 | |||||
Authors | ||||||
Zin Myo Min | ||||||
Description | ||||||
This study mainly focuses on the factors influencing continuous usage of mobile wallets. There are two main objectives to examine the features of mobile wallets of selected private banks and to analyze the effect of influencing factors on continuous usage of mobile wallets. To achieve those objectives, the analysis was conducted on the basic of the responses of 200 registered users of mobile wallet services of selected private banks in Yangon through structured questionnaires in February 2023. In this study, the continuous usage factors include perceived ease of use, perceived usefulness, security, trust, social influence and enjoyment. Among them, perceived ease of use, perceived usefulness and enjoyment, have influence on continuous usage of mobile wallets. Social influence, security and trust did not influence on continuous usage of mobile wallets. Therefore, service providers can maintain their retention by providing goods and services and always improving the quality service to keep customers perception. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Tin Tin Htwe |