{"_buckets": {"deposit": "4d4f3a23-4b76-482c-9c11-717a30beef54"}, "_deposit": {"created_by": 20, "id": "8875", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8875"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008875", "sets": []}, "author_link": [], "control_number": "8875", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality,Customer Satisfaction and Customer Loyality Towards Shwe Bank (Wint Wah Pa Pa Phyo, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study examined the relationship between the quality of the service provided\nand the degree to which a client\u0027s needs were met, as well as the impact that this\nrelationship had on the client\u0027s continued business with SHWE Bank. For the primary\ndata, a sample size of 152 respondents who are using savings accounts from the\nYarzadiyit Branch of SHWE Bank were selected by using a simple random sampling\nmethod with a structured questionnaire. The questionnaire was prepared by the question\nwith a Five-point Likert scale to measure the customer satisfaction, service quality, and\ncustomer loyalty. In this particular research endeavor, the quality of the service is\nevaluated based on eight different dimensions: reliability, assurance, tangibility,\nempathy, responsiveness, security, access, and reputation. According to the findings of\na multiple regression analysis, among these factors, responsiveness, empathy, and\nassurance have the greatest significant impact on the level of customer satisfaction as\nwell as the level of customer loyalty. According to the findings of the survey,\nresponsiveness is the most influential component, empathy is the second most\ninfluential factor, and assurance is the third most influential aspect when it comes to\ncustomer satisfaction at SHWE Bank. According to this, it will lead to a high impact\non customer loyalty with a favorable influence that is predicted by customer\nsatisfaction. This will lead to a high impact on customer loyalty. As a result, the goal\nof this study was to propose that SHWE Bank should take steps to ensure that it has a\nstrategic plan to improve service quality and to increase its competitiveness in the\nmarket by successfully retaining clients who are both satisfied and loyal to the bank."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Wint Wah Pa Pa Phyo, MBF-72, 3rd Batch.pdf", "filesize": [{"value": "699 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 699000.0, "url": {"url": "https://meral.edu.mm/record/8875/files/Wint Wah Pa Pa Phyo, MBF-72, 3rd Batch.pdf"}, "version_id": "a2026669-1ee7-4924-bde0-4a043711bb9e"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Wint Wah Pa Pa Phyo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-02-01"}, "item_title": "Service Quality,Customer Satisfaction and Customer Loyality Towards Shwe Bank (Wint Wah Pa Pa Phyo, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8875", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-06"}, "publish_date": "2023-05-06", "publish_status": "0", "recid": "8875", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality,Customer Satisfaction and Customer Loyality Towards Shwe Bank (Wint Wah Pa Pa Phyo, 2023)"], "weko_shared_id": -1}