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  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Customer Satifaction of General Insurance Claims Process in KBZMS General Insurance Company Limited (Su Su Kyi, 2023)

https://meral.edu.mm/records/8872
https://meral.edu.mm/records/8872
9ea5d014-cd9d-40b1-bba2-9450acc88462
85495636-550d-4528-8b7d-0d3f776f4c98
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Su Su Su Kyi, MBF-51, MBF (Day) Batch 3.pdf (287 KB)
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Title
Title Customer Satifaction of General Insurance Claims Process in KBZMS General Insurance Company Limited (Su Su Kyi, 2023)
Language en
Publication date 2023-02-01
Authors
Su Su Kyi
Description
This study aims to explore the general insurance claim process in KBZMS and to
analyze the factors affecting customer satisfaction on KBZMS General Insurance Co.,
Ltd. Between September 2021 and March 2022, KBZMS had 2095 consumers who
requested claims, but only 1900 clients who received compensation. Using Yamane's
sampling Formula, 330 clients who receive claims in KBZMS were selected as the
sample population from among the 1900 consumers who receive claims in KBZMS.
Customers are pleased with the claim initiation/notification process, claim handling
process, claim payment, and service quality, as indicated by the descriptive data. In this
investigation, these primary and secondary data were utilized. This study employs both
qualitative and quantitative research methodologies. There is a positive association
between the claim initiation/notification process, claim handling procedure, claim
payment, service quality, and customer satisfaction, as indicated by the correlation
results. Except for service quality, the claim notification procedure, claim handling
process, and claim payment had a positive and significant effect on customer
satisfaction, as shown by regression analysis. Therefore, it is recommended that
KBZMS pay more attention to service quality due to its impact on customer
satisfaction, invest in digitalizing information-intensive processes to improve
turnaround times, and encourage ongoing internal or external training of their claim
staff to ensure that they have the proper qualifications for the improved claims services
and processes.
Thesis/dissertations
Yangon University of Economics
Dr. May Su Myat Htway Aung
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