{"_buckets": {"deposit": "84031132-cf1e-4eee-85e7-639e593555ee"}, "_deposit": {"created_by": 20, "id": "8868", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8868"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008868"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Determinants of Customer Buying Decision on Fire Insurance", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of this study is to analyse the effect of determinants on customer buying decision and post-purchase decision of fire insurance that already have insurance policy for their business in Yangon. The descriptive method and quantitative method were mainly used. This study used both primary and secondary data. The primary data were collected by structured questionnaires that are delivered to the respondents. Two stage simple random sampling technique will be used for the study. Firstly, three general insurance companies 33.33% selected out of nine general insurance companies. Secondly, samples 316 respondents are randomly taken 30% of 1053 respondents in three general insurance companies. A research model composed of two main stages (buying decision and post-purchase decision) is proposed. Regression analysis was used to examine how the dependent variable is affected by the independent variable. This study found that all determinant factors effected customer buying decision and post-purchase decision. Price factor mostly influence on customer buying decision followed by social influence factor, service quality factor and brand image factor. The respondents considered that the insurance company should maintain its premium amount, the best quality of service, the good responsive manners and its reputation to extend the customer base and retain the existing customer."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ngu Wah Yee, MBF-40, 3rd Batch.pdf", "filesize": [{"value": "524 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 524000.0, "url": {"url": "https://meral.edu.mm/record/8868/files/Ngu Wah Yee, MBF-40, 3rd Batch.pdf"}, "version_id": "aa099f06-c04a-4629-aa95-1ce9e8773746"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ngu Wah Yee"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-02-01"}, "item_title": "Determinants of Customer Buying Decision on Fire Insurance", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8868", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-06"}, "publish_date": "2023-05-06", "publish_status": "0", "recid": "8868", "relation": {}, "relation_version_is_last": true, "title": ["Determinants of Customer Buying Decision on Fire Insurance"], "weko_shared_id": -1}