{"_buckets": {"deposit": "71b5894d-4933-4d4e-92ab-8249fe46f833"}, "_deposit": {"created_by": 20, "id": "8866", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8866"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008866"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Relationship Management and marketing Performance of KBZ Bank", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary goals of this research are to determine the customer relationship\nmanagement (CRM) practices that have been implemented by KBZ bank and to\ninvestigate the impact that these CRM practices have had on the marketing performance\nof KBZ bank. There are a total of 150 people working in the departments that use the\nCRM system; however, only 80% of those people are included for the sample. The\nresearch used the 120 employees who currently make use of the CRM system as a\nrepresentative sample population. This study makes use of both qualitative and\nquantitative research methods and techniques. Using a process known as simple random\nsampling, a structured questionnaire with a Likert scale with 5 points is designed and\nthen collected. The employees at KBZ Bank have the perception, based on the mean\nvalues of CRM practice, that key client focus and knowledge management are highly\ncrucial for the bank\u0027s marketing performance. According to the findings of the\nregression analysis, key client focus, knowledge management, and CRM organization\nall have a favorable impact on the marketing performance of KBZ Bank. KBZ Bank\nought to keep its client database up to date and make use of customer relationship\nmanagement strategies in order to deliver service with an individual focus. KBZ Bank\nought to make it a priority to fulfill the requirements of its customers and proceed with\nthe creation of individualized goods or the provision of adaptable services in\naccordance with the actions taken by those customers. In addition, in order to provide\nimproved customer service, KBZ Bank ought to enhance their CRM system. To ensure\nthat customers receive high-quality service, KBZ Bank ought to establish performance\ncriteria for each level of the bank."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "May Mon Han, Roll No. 33, MBF(Day)3rd Batch.pdf", "filesize": [{"value": "661 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 661000.0, "url": {"url": "https://meral.edu.mm/record/8866/files/May Mon Han, Roll No. 33, MBF(Day)3rd Batch.pdf"}, "version_id": "66aa7feb-4b17-432f-9802-6ba6cf095ce8"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "May Mon Han"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-02-01"}, "item_title": "Customer Relationship Management and marketing Performance of KBZ Bank", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8866", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-06"}, "publish_date": "2023-05-06", "publish_status": "0", "recid": "8866", "relation": {}, "relation_version_is_last": true, "title": ["Customer Relationship Management and marketing Performance of KBZ Bank"], "weko_shared_id": -1}