{"_buckets": {"deposit": "a5858e45-f007-4974-9907-a9460d220223"}, "_deposit": {"created_by": 20, "id": "8862", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8862"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008862"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Atitude Towards Doorstep Banking Services of Kanbawza Bank", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "Examining customer attitudes toward Doorstep Banking services offered by\nKBZ Bank, analyzing the impact of those attitudes on customer satisfaction with\nDoorstep Banking services, and examining the impact of customer loyalty to Doorstep\nBanking services offered by KBZ Bank are the study\u0027s main goals. This study focuses\non the cognitive (belief), affective (feeling), and conative (activity) components of the\ntri-component attitude model, which illustrates the significance of customer satisfaction\nwith the Doorstep banking services and how it affects customer loyalty. The\nquestionnaires were designed on a five-point Likert scale and data from 109 corporate\nclients were gathered. Both quantitative approaches and descriptive statistics were\nemployed. This study shows that all of the conative statements are significantly\nsupported by the aggregate mean score (behavior). Conative component has a strong,\nfavorable impact on consumer loyalty and satisfaction. Though not as highly significant\nas conative, cognitive (belief) and affective (feeling) effects are nevertheless significant\n(behavior). Although customers agreed with cognitive and affective recommendations\nand gave them high marks, bank workers should concentrate on providing better\nservices like discounts and special promotions to keep their current clientele and attract\nnew ones. The doorstep banking services should be promoted by bank personnel and\nthe appropriate officers by keeping an eye on the control system to prevent problems.\nTo increase customer happiness, brand loyalty, and long-term company success and\nprofit, KBZ Bank should provide additional training to its staff so they can handle\ndifficulties with skill. They should also work to improve product quality by setting\nacceptable prices."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-06"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hnin Wut Yee Khaing, Roll No. 19, MBF(Day)3rd Batch.pdf", "filesize": [{"value": "639 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 639000.0, "url": {"url": "https://meral.edu.mm/record/8862/files/Hnin Wut Yee Khaing, Roll No. 19, MBF(Day)3rd Batch.pdf"}, "version_id": "4d68ede8-9417-41ca-8105-f381ccc1e3f6"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hnin Wut Yee Khaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-02-01"}, "item_title": "Customer Atitude Towards Doorstep Banking Services of Kanbawza Bank", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8862", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-06"}, "publish_date": "2023-05-06", "publish_status": "0", "recid": "8862", "relation": {}, "relation_version_is_last": true, "title": ["Customer Atitude Towards Doorstep Banking Services of Kanbawza Bank"], "weko_shared_id": -1}