Effectiveness of Radio Program on Public Health Awareness (Case Study: Cherry FM Broadcasting Area in Pazundaung Township, Yangon) (Nyein  Lai Mon, 2023)

Nyein Lai Mon

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Effectiveness of Radio Program on Public Health Awareness (Case Study: Cherry FM Broadcasting Area in Pazundaung Township, Yangon) (Nyein Lai Mon, 2023)

https://meral.edu.mm/records/8857

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Nyein Lai Mon, EMDevS-35, 17th Batch.pdf (1.5 MB)

Publication type
		Thesis
Upload type
		Other
Title
	Title	Effectiveness of Radio Program on Public Health Awareness (Case Study: Cherry FM Broadcasting Area in Pazundaung Township, Yangon) (Nyein Lai Mon, 2023)
	Language	en
Publication date		2023-02-01
Authors
		Nyein Lai Mon
Description
		Radio broadcasting has been a successful communication method for over 100 years, proven to be a highly effective means of reaching a wide audience, particularly in areas where it's hard to use other ways to communicate to them. The purpose of this study is to study the effectiveness of radio programs on public health awareness. The study conducts through descriptive method by using primary data and secondary data. The study finds that listeners in Pazundaung Township, Yangon, like listening to Cherry FM's radio programs and they have been useful in increasing public health awareness and providing accurate information during COVID-19 pandemic, with the potential to improve knowledge about maternal and child health, but their impact depends on various factors. Moreover, this study proves that airing health-related radio programs during times when listeners are driving or doing housework on weekdays can be more effective in increasing audience engagement and impact, and radio programs can play a significant role in promoting public health awareness and positive health behaviors. In addition to this study shows that listeners who actively participate in radio programs are more likely to be influenced by the message. Therefore, it suggests that radio programs with repeat key messages can be used to bring communities together and encourage collective action to improve public health awareness.
Thesis/dissertations
		Yangon University of Economics
		Dr. Naw Htee Mue Loe Htoo

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Effectiveness of Radio Program on Public Health Awareness (Case Study: Cherry FM Broadcasting Area in Pazundaung Township, Yangon) (Nyein Lai Mon, 2023)

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