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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

Factors Influencing on Digital Payment Adoption by Retailers (Thal Nay Zar Linn, 2022)

https://meral.edu.mm/records/8836
https://meral.edu.mm/records/8836
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Thal Thal Nay Zar Linn, EMBA II-37, 18th Batch.pdf (1.7 MB)
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Title
Title Factors Influencing on Digital Payment Adoption by Retailers (Thal Nay Zar Linn, 2022)
Language en
Publication date 2022-12-01
Authors
Thal Nay Zar Linn
Description
The main intentions of this study are to identify the influencing factors on retailer’s attitude towards digital payment adoption, and to determine the influencing factors on subjective norms of a retailer in digital payment adoption. Furthermore, this study investigates the influencing factors on behavioural control of retailers and examines the effect of attitude, subjective norms and perceived behavioural control on actual usage of digital payments. Structured questionnaire with 5-point Likert scale is used to collect from 377 retailers by using simple random sampling method. This study found that including perceived ease of use, compatibility, observability and risk, all influencing factors have a significant positive effect on attitude of the retailers. Based on findings, peer influence, influence of customers and influence of suppliers, all influencing factors have a significant positive effect on subjective norms of the retailers. Based on studies, self-efficacy, resource facilitating conditions, and technology facilitating conditions have a significant positive effect on perceived behavioural control of the retailers. It is also found that attitude, subjective norms, and perceived behavior controls are significantly positive effect on actual usage of digital payment of the retailers. Managements of digital payment service providers should pay attention to those factors to get actual usage of digital payment of the retailers. Digital payments have been adopted by a huge number of retailers because mobile technology is well advanced and widely utilized. They should also set incentive program for retailers. When retailers register to digital payments, service providers should support necessary equipment such as handset, and card readers to retailers by installments.
Thesis/dissertations
Yangon University of Economics
Dr. Su Hlaing Oo
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