{"_buckets": {"deposit": "830b1ac0-bd4e-48a0-8ee7-355118aa14f3"}, "_deposit": {"created_by": 20, "id": "8829", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8829"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008829", "sets": []}, "author_link": [], "control_number": "8829", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effects of Trust on Online Purchase Intention At Shop.Com.mm (Ye Zarni Oo, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of this paper are to examine the factors influencing trust on customer trust\ntowards Shop.com.mm and to analyze the influence of customer trust on purchase intention\ntowards Shop.com.mm. The study applies both descriptive and analytical research methods\nto achieve study objectives. The systematic random sampling method was used to select the\nevery 9th member. 5 day survey was conducted to collect the primary data. Only 304\nrespondents are answered the questionnaires. This study uses both primary and secondary\ndata. Secondary data are gathered from previous research papers and relevant Websites.\nDescriptive analysis and multilinear regression analysis are used to analyze the data. The\nsurvey results indicate that most of the respondents have favorably trust influencing factors\nof consumer database safety and perceived image of website of which influence on customer\ntrust on Shop.com.mm. The results of the regression analysis indicate that among the factors\ninfluencing trust, only consumer database safety and perceived image of website have\nsignificantly effect on trust of customers. Finally, customer trust has a significant positive\neffect on the purchase intention of Shop.com.mm. The study suggests that Shop.com.mm\nshould upgrade their website to be more attractive. In addition to this, they should try to\nachieve to ISO/IEC 38500 that prove Shop.com.mm website is ethically clean and it can help\nbuilding trust between customers and Shop.com.mm website. Moreover, establishing two\nfactors authentication can also provide better safety for customer database"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-04"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ye_Zarni_Oo MBAII-41,25 Batch.pdf", "filesize": [{"value": "530 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 530000.0, "url": {"url": "https://meral.edu.mm/record/8829/files/Ye_Zarni_Oo MBAII-41,25 Batch.pdf"}, "version_id": "02856c06-e00e-4ba1-afaf-c8365d8b32b4"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Myint Myint Kyi"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ye Zarni Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-12-01"}, "item_title": "Effects of Trust on Online Purchase Intention At Shop.Com.mm (Ye Zarni Oo, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8829", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-04"}, "publish_date": "2023-05-04", "publish_status": "0", "recid": "8829", "relation": {}, "relation_version_is_last": true, "title": ["Effects of Trust on Online Purchase Intention At Shop.Com.mm (Ye Zarni Oo, 2022)"], "weko_shared_id": -1}