{"_buckets": {"deposit": "05781a66-b8c8-49d3-9a68-69e0d5e0df0f"}, "_deposit": {"created_by": 20, "id": "8828", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8828"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008828", "sets": []}, "author_link": [], "control_number": "8828", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Marketing Mix on Customer Perceived Value and Repurchase Intention of Brand\u0027S In Yangon (Win Thu Aung, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of this study are to examine the influence of marketing mix activities on\ncustomer perceived value and to investigate the effect of customer perceived value on\nrepurchase intention and to analyze the mediating effect of customer satisfaction on the\nrelationship between customer perceived value and repurchase intention towards\nBRAND’S® in Yangon. Descriptive statistics and multiple linear regression analysis are\nused to analyze the collected data. Systematic sampling method is used to select 319\nrespondents to achieve study objectives. The survey results indicate that among the\nmarketing mix activities of 4Ps, product, price, and place have the positive effect on its\ncustomer perceived value of BRAND’S®. One of the marketing mix activities of product\nis the most affecting factor on customer perceived value and promotion does not effect on\ncustomer perceived value of BRAND’S®. Moreover, the study found that customer\nperceived value of BRAND’S® has a positive effect on repurchase intention. The study\nalso reveals that there is partial mediation effect of customer satisfaction on the\nrelationship between customer perceived value and repurchase intention. This study\nsuggests that BRAND’S® marketers should focus on creating innovative marketing mix\nstrategy to increase customer perceived value and repurchase intention"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-05-04"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Win Thu Aung MBA II-2 MBA 25th BATCH.pdf", "filesize": [{"value": "1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1000000.0, "url": {"url": "https://meral.edu.mm/record/8828/files/Win Thu Aung MBA II-2 MBA 25th BATCH.pdf"}, "version_id": "82e89e65-426b-4558-9e39-e145107c7021"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myo Thanda Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Win Thu Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "The Effect of Marketing Mix on Customer Perceived Value and Repurchase Intention of Brand\u0027S In Yangon (Win Thu Aung, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8828", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-05-04"}, "publish_date": "2023-05-04", "publish_status": "0", "recid": "8828", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Marketing Mix on Customer Perceived Value and Repurchase Intention of Brand\u0027S In Yangon (Win Thu Aung, 2022)"], "weko_shared_id": -1}