{"_buckets": {"deposit": "086c92a1-be92-466f-b05f-ab315297671f"}, "_deposit": {"created_by": 20, "id": "8797", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8797"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008797", "sets": []}, "author_link": [], "control_number": "8797", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Servicescape and Hospitality on Customer Loyalty at AYA Bank, Nay Pyi Taw", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the effect of servicescape on customer satisfaction, to\nexamine the effect of hospitality on customer satisfaction and to analyze the effect of\ncustomer satisfaction on customer loyalty of AYA Bank in Nay Pyi Taw. To achieve these\nobjectives, both primary and secondary data were used. In this study, two-stage sampling\nmethod was used to select the respondents for primary data. At first stage, two out of five\nAYA Bank branches in Nay Pyi Taw were selected as sample. At second stage, the sample\nsize was 218 customers by using Roasoft’s formula and the respondents were selected by\nusing simple random sampling method. They were asked a structured questionnaire. 145\nout of 218 customers responded the complete answers to analyze the primary data.\nSecondary data were collected from previous papers, thesis, texts and websites. For data\nanalysis, descriptive method and multiple linear regression method were applied.\nAccording to descriptive analysis, the respondents agreed with ambient condition,\nspace/function, signs, symbols and artifacts and cleanliness provided by AYA Bank. They\nalso agreed with personalization, warm welcome, special relationship, sincerity and\ncomfort given by the AYA bank. According to regression analysis, servicescape such as\nambient condition, space/function, signs, symbols and artifacts had significant and positive\neffect on customer satisfaction. In addition, it was found that the more customer is satisfied,\nthe higher customer loyalty exists. Based on the results, the study recommended that AYA\nBank should focus on and enhance servicescape such as ambient condition, space/function,\nsigns, symbols and artifacts. Moreover, the bank hospitality except personalization had\nsignificant and positive effect on customer satisfaction. Customer satisfaction would lead\nto build up customer loyalty toward AYA Bank."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-03-10"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Zayar Soe, EMBAII-37 18TH BATCH NPT(13-1-2023).pdf", "filesize": [{"value": "593 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 593000.0, "url": {"url": "https://meral.edu.mm/record/8797/files/Zayar Soe, EMBAII-37 18TH BATCH NPT(13-1-2023).pdf"}, "version_id": "0c300c78-81a2-45a6-889e-44c979fab207"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thin Nwe Oo"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Zayar Soe"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-12-01"}, "item_title": "The Effect of Servicescape and Hospitality on Customer Loyalty at AYA Bank, Nay Pyi Taw", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8797", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-03-10"}, "publish_date": "2023-03-10", "publish_status": "0", "recid": "8797", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Servicescape and Hospitality on Customer Loyalty at AYA Bank, Nay Pyi Taw"], "weko_shared_id": -1}