{"_buckets": {"deposit": "31d91d08-8655-4730-a1e2-03d55c354c7d"}, "_deposit": {"created_by": 20, "id": "8793", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8793"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008793"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Push and Pull Motivation on Visitors\u0027 Satisfaction and Revist Intention Towards Naypyitaw Zoological Garden", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of this study are to analyze the effect of push and pull motivations on the visitors\u0027 satisfaction and to analyze the effect of visitors\u0027 satisfaction on the revisit intention towards the Naypyitaw Zoological Garden. This study applies the Raosoft formula to calculate the sample size of Naypyitaw Zoological Garden. This study uses two sources of data: primary and secondary data. Primary data are collected from 383 sample respondents who were selected by using a systematic sampling method. Secondary data are gathered from textbooks, internet websites, and previous research papers. Descriptive statistics and regression analysis are used to analyze the collected data. In this study, three push motivation factors (knowledge and experience, social interaction, escape and relaxation) and four pull motivation factors (infrastructure, activities, services and safety) are used to measure visitors’ satisfaction towards Naypyitaw Zoological Garden. The study found that knowledge and experience, social interaction, escape and relaxation of push motivation factors and infrastructure, services and safety of pull motivation factors are positively effect on visitors’ satisfaction towards Naypyitaw Zoological Garden. Furthermore, visitors’ satisfaction positively affects revisit intention towards Naypyitaw Zoological Garden. This study suggests that Naypyitaw Zoological Garden should be widely explained educational programs about animals, how to preserve endangered species and taxidermy, and distributed in brochures to make them interesting to all visitors. In order to facilitate visitors to Naypyitaw Zoological Garden, the company should arrange suitable buses and cooperate with relevant tourism agencies and ministries. Animal facilities, animal shows, accommodations for visitors, children’s playgrounds, buggies and electric bikes should be improved in Naypyitaw Zoological Garden. In addition, the sea lion shows, elephant shows and other animal shows should be made more attractive than the current display are status."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-03-09"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thant Zin Htun, EMBA 18TH BATCH EMBA II-10.pdf", "filesize": [{"value": "1.9 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1900000.0, "url": {"url": "https://meral.edu.mm/record/8793/files/Thant Zin Htun, EMBA 18TH BATCH EMBA II-10.pdf"}, "version_id": "739156c2-4768-46b3-800f-3d093536ec58"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thant Zin Htun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-01-01"}, "item_title": "The Effect of Push and Pull Motivation on Visitors\u0027 Satisfaction and Revist Intention Towards Naypyitaw Zoological Garden", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8793", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-03-09"}, "publish_date": "2023-03-09", "publish_status": "0", "recid": "8793", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Push and Pull Motivation on Visitors\u0027 Satisfaction and Revist Intention Towards Naypyitaw Zoological Garden"], "weko_shared_id": -1}