{"_buckets": {"deposit": "3831f3dc-39c0-4093-b066-e850218c978f"}, "_deposit": {"created_by": 20, "id": "8790", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8790"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008790", "sets": []}, "author_link": [], "control_number": "8790", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of After Sale Services on Customer Satisfaction and Loyalty in Zeya \u0026 Associates Co.Ltd (Moe Kyaw Tunn, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of this study are to observe the effects of after sale services of Zeya \u0026 Associate Co., Ltd on customer satisfaction. In addition, this study also analyses the relationship between customer satisfaction and customer loyalty in Zeya \u0026 Associate Co., Ltd. By Yamane Formula, 128 customers were selected out of 190 customers of Zeya \u0026 Associates Co., Ltd by using simple random sampling method. Structured Questionnaire with 5-point Likert scale is applied to collect primary data. Data Collection period is from 1st November 2022 to 14th November 2022. Descriptive and regression analysis are used to analyze the collected data. According to the findings, among six after sale services, quality of customer service, complaint/ compliment handling, repairs/maintenance practice, spare parts supply, and training have a positive significant effect on customer satisfaction in Zeya \u0026 Associates Co., Ltd while product/service deliveries do not have significant effect on customer satisfaction. The findings also reveal that customer satisfaction has a positive significant effect on customer loyalty. Zeya \u0026 Associates company should pay the first priority to training in order to improve customer satisfaction by sharing required product knowledge and inspiration by giving customers hands-on training, arranging workshops and making online support communities. The company should offer many online customer complaint handling platforms such as Facebook page, and messenger by appointing knowledgeable staffs. In addition, it should provide necessary spare parts with reasonable price. Finally, Zeya \u0026 Associates company should develop promotions and loyalty programs to build good relationship with customers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-03-09"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Moe Kyaw Tunn, EMBAII-44, 18th Batch (NPT).pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/8790/files/Moe Kyaw Tunn, EMBAII-44, 18th Batch (NPT).pdf"}, "version_id": "72973edb-5098-4ce3-8656-4a36659ad5f1"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Moe Kyaw Tunn"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-12-01"}, "item_title": "Effect of After Sale Services on Customer Satisfaction and Loyalty in Zeya \u0026 Associates Co.Ltd (Moe Kyaw Tunn, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8790", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-03-09"}, "publish_date": "2023-03-09", "publish_status": "0", "recid": "8790", "relation": {}, "relation_version_is_last": true, "title": ["Effect of After Sale Services on Customer Satisfaction and Loyalty in Zeya \u0026 Associates Co.Ltd (Moe Kyaw Tunn, 2022)"], "weko_shared_id": -1}