{"_buckets": {"deposit": "1b94a123-8731-4578-9fc7-83d76700ca8a"}, "_deposit": {"created_by": 20, "id": "8787", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8787"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008787"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purposes of this study include exploring the influencing factors on customer satisfaction towards Divine restaurant. It also examines the effect of customer satisfaction on customer loyalty towards Divine restaurant. Structured questionnaires are distributed to collect data from 121 customers who visit to Divine restaurant. Systematic random sampling method is used to collect data. Among five influencing factors (food quality, price, service quality, restaurant location and restaurant atmosphere), four factors (food quality, price, service quality and restaurant atmosphere) have a positive significant effect on customer satisfaction while restaurant location does not have a significant effect on customer satisfaction. Among four significant factors, price is the most effective factor of the customer satisfaction. Findings indicate that customer satisfaction has a positive significant effect on customer loyalty. Divine restaurant should calculate the exact cost of each food and make the competitive prices by adding desired profit. Divine restaurant should always create new menus and tastes of foods by taking survey from the customers. Divine restaurant should systematically record the customer names and arrange for customers who want to sing with live music band. Divine restaurant should continue using low, soft-lit lighting to create an intimate upscale experience."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-03-09"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Htet Aung Wint, EMBA-II-84, (18 Batch)(11.1.2023).pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/8787/files/Htet Aung Wint, EMBA-II-84, (18 Batch)(11.1.2023).pdf"}, "version_id": "22c3ad44-a6b4-4020-b960-a1bec090fa2d"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myo Thanda Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Htet Aung Wint"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-12-01"}, "item_title": "Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8787", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-03-09"}, "publish_date": "2023-03-09", "publish_status": "0", "recid": "8787", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant"], "weko_shared_id": -1}