Index Link

  • RootNode
    • Co-operative College, Mandalay
    • Cooperative College, Phaunggyi
    • Co-operative University, Sagaing
    • Co-operative University, Thanlyin
    • Dagon University
    • Kyaukse University
    • Laquarware Technological college
    • Mandalay Technological University
    • Mandalay University of Distance Education
    • Mandalay University of Foreign Languages
    • Maubin University
    • Mawlamyine University
    • Meiktila University
    • Mohnyin University
    • Myanmar Institute of Information Technology
    • Myanmar Maritime University
    • National Management Degree College
    • Naypyitaw State Academy
    • Pathein University
    • Sagaing University
    • Sagaing University of Education
    • Taunggyi University
    • Technological University, Hmawbi
    • Technological University (Kyaukse)
    • Technological University Mandalay
    • University of Computer Studies, Mandalay
    • University of Computer Studies Maubin
    • University of Computer Studies, Meikhtila
    • University of Computer Studies Pathein
    • University of Computer Studies, Taungoo
    • University of Computer Studies, Yangon
    • University of Dental Medicine Mandalay
    • University of Dental Medicine, Yangon
    • University of Information Technology
    • University of Mandalay
    • University of Medicine 1
    • University of Medicine 2
    • University of Medicine Mandalay
    • University of Myitkyina
    • University of Public Health, Yangon
    • University of Veterinary Science
    • University of Yangon
    • West Yangon University
    • Yadanabon University
    • Yangon Technological University
    • Yangon University of Distance Education
    • Yangon University of Economics
    • Yangon University of Education
    • Yangon University of Foreign Languages
    • Yezin Agricultural University
    • New Index

Item

{"_buckets": {"deposit": "f22052ff-9dce-4281-a833-d6bc5494b07a"}, "_deposit": {"created_by": 20, "id": "8787", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8787"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008787", "sets": []}, "author_link": [], "control_number": "8787", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant (Htet Aung Wint, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purposes of this study include exploring the influencing factors on customer satisfaction towards Divine restaurant. It also examines the effect of customer satisfaction on customer loyalty towards Divine restaurant. Structured questionnaires are distributed to collect data from 121 customers who visit to Divine restaurant. Systematic random sampling method is used to collect data. Among five influencing factors (food quality, price, service quality, restaurant location and restaurant atmosphere), four factors (food quality, price, service quality and restaurant atmosphere) have a positive significant effect on customer satisfaction while restaurant location does not have a significant effect on customer satisfaction. Among four significant factors, price is the most effective factor of the customer satisfaction. Findings indicate that customer satisfaction has a positive significant effect on customer loyalty. Divine restaurant should calculate the exact cost of each food and make the competitive prices by adding desired profit. Divine restaurant should always create new menus and tastes of foods by taking survey from the customers. Divine restaurant should systematically record the customer names and arrange for customers who want to sing with live music band. Divine restaurant should continue using low, soft-lit lighting to create an intimate upscale experience."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-03-09"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Htet Aung Wint, EMBA-II-84, (18 Batch)(11.1.2023).pdf", "filesize": [{"value": "1.1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1100000.0, "url": {"url": "https://meral.edu.mm/record/8787/files/Htet Aung Wint, EMBA-II-84, (18 Batch)(11.1.2023).pdf"}, "version_id": "c1aaf20a-9b7f-424d-9584-e51edd2b8c6a"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myo Thanda Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Htet Aung Wint"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-12-01"}, "item_title": "Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant (Htet Aung Wint, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8787", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-03-09"}, "publish_date": "2023-03-09", "publish_status": "0", "recid": "8787", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant (Htet Aung Wint, 2022)"], "weko_shared_id": -1}

Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant (Htet Aung Wint, 2022)

https://meral.edu.mm/records/8787
d90ceffb-de35-468a-9525-9bdc2aa9d3ec
f22052ff-9dce-4281-a833-d6bc5494b07a
None
Name / File License Actions
Htet Htet Aung Wint, EMBA-II-84, (18 Batch)(11.1.2023).pdf (1.1 MB)
Publication type
Thesis
Upload type
Other
Title
Title Factors Affecting Customer Satisfaction and Customer Loyalty Towards Divine Restaurant (Htet Aung Wint, 2022)
Language en
Publication date 2022-12-01
Authors
Htet Aung Wint
Description
The main purposes of this study include exploring the influencing factors on customer satisfaction towards Divine restaurant. It also examines the effect of customer satisfaction on customer loyalty towards Divine restaurant. Structured questionnaires are distributed to collect data from 121 customers who visit to Divine restaurant. Systematic random sampling method is used to collect data. Among five influencing factors (food quality, price, service quality, restaurant location and restaurant atmosphere), four factors (food quality, price, service quality and restaurant atmosphere) have a positive significant effect on customer satisfaction while restaurant location does not have a significant effect on customer satisfaction. Among four significant factors, price is the most effective factor of the customer satisfaction. Findings indicate that customer satisfaction has a positive significant effect on customer loyalty. Divine restaurant should calculate the exact cost of each food and make the competitive prices by adding desired profit. Divine restaurant should always create new menus and tastes of foods by taking survey from the customers. Divine restaurant should systematically record the customer names and arrange for customers who want to sing with live music band. Divine restaurant should continue using low, soft-lit lighting to create an intimate upscale experience.
Thesis/dissertations
Yangon University of Economics
Dr. Myo Thanda Htun
0
0
views
downloads
Views Downloads

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats