{"_buckets": {"deposit": "c4e1c0b9-14ae-420b-b294-f5a3f8f7881b"}, "_deposit": {"created_by": 20, "id": "8774", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8774"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008774", "sets": []}, "author_link": [], "control_number": "8774", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Customer Trust and Satisfaction in KBZ Mobile Banking ( Ei Ei Hlaing, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purpose of the study is to analyze the factors: structure assurance,\ninformation quality, and system quality, effecting on customer trust and its effect on\ncustomer satisfaction in KBZ M-Banking. In this survey descriptive method and\nmultiple regression analytic methods were used in order to meet the objectives of the\nstudy. The sample size was calculated by Cochran (1977) formula. The structured\nsurvey questions were distributed to 240 KBZ M-banking users in Yangon. The result\nindicated that structural assurance and information quality strongly significant effect on\ntrust, system quality with slightly significant effect on the trust. All these three factors\nhave statistically significant effects on customer satisfaction in KBZ M-banking.\nFurthermore, trust also strongly significant effects on satisfaction in M-banking service.\nTherefore, in order to gain its customer satisfaction, KBZ bank should improve these\ninfluencing factors while building customer trust. This study will assist KBZ bank to\ndevelop its mobile products and to retain its customers’ intention to use its banking\nservice and how to maintain its customer satisfaction while building its customer trust\nfor future development."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-02-27"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Ei Hlaing, EMBF-8, 7th Batch.pdf", "filesize": [{"value": "868 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 868000.0, "url": {"url": "https://meral.edu.mm/record/8774/files/Ei Ei Hlaing, EMBF-8, 7th Batch.pdf"}, "version_id": "aada8a8a-4995-4bd4-90a6-b3a84ec60607"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Ei Hlaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-12-01"}, "item_title": "Factors Affecting Customer Trust and Satisfaction in KBZ Mobile Banking ( Ei Ei Hlaing, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8774", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-02-27"}, "publish_date": "2023-02-27", "publish_status": "0", "recid": "8774", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Customer Trust and Satisfaction in KBZ Mobile Banking ( Ei Ei Hlaing, 2023)"], "weko_shared_id": -1}