{"_buckets": {"deposit": "8f44e527-094d-464b-bf4d-a8d5a5326479"}, "_deposit": {"created_by": 20, "id": "8749", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8749"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008749", "sets": []}, "author_link": [], "control_number": "8749", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Marketing Mix on Customer Satisfaction Ananda Company Ltd", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the influence of marketing mix on customer satisfaction, and to analyze the effect of customer satisfaction on loyalty of Ananda Co., Ltd. The study is conducted based on the survey with 362 customers. Simple random sampling method is used. Primary data are collected by using structured questionnaire with 5point Likert scale. Secondary data collected from Ananda\u0027s data and documents, website, previous research paper, text book and other related information resources. Among the service marketing mix elements, most of the customers perceived that Ananda are well practicing in product, place and physical evident. However, they do not assume that the rest marketing mix element such as price, promotion, people and process are practicing well. Among the marketing mix elements, people and process have positive significant effect on customer satisfaction. In addition, the findings of this study show that customer satisfaction has positive significant effect on customer loyalty. To increase customer satisfaction, Ananda Co.,Ltd needs to more focus on people and process strategy than product, price, place, promotion and physical evident. After that, the management team of Ananda Co.,Ltd can increase customer loyalty through customer satisfaction. Higher customer satisfaction will lead to higher customer loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-02-22"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "All 1-5.pdf", "filesize": [{"value": "1.5 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1500000.0, "url": {"url": "https://meral.edu.mm/record/8749/files/All 1-5.pdf"}, "version_id": "3e1675ad-024c-461f-9a03-b6036fdef1b6"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yan Yan Myo Naing"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Naing Wai Yan"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "The Effect of Marketing Mix on Customer Satisfaction Ananda Company Ltd", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8749", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-02-22"}, "publish_date": "2023-02-22", "publish_status": "0", "recid": "8749", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Marketing Mix on Customer Satisfaction Ananda Company Ltd"], "weko_shared_id": -1}