{"_buckets": {"deposit": "e3d9d65e-aaab-49df-97bd-09ea0b99bd3c"}, "_deposit": {"created_by": 20, "id": "8734", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8734"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008734"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Behavioral Intention and Actual Usage of Consumers towards Online Hotel Reservation of Ngwe Saung Yacht Club \u0026 Resort", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the behavioral intention and actual usage of consumers towards online hotel reservation of Ngwe Saung Yacht Club \u0026 Resort. To reach the study objectives, the study is conducted by using multiple regression analysis. Ngwe Saung Yacht Club \u0026 Resort is chosen among 35 hotels in Ngwe Saung that is listed from Ministry of hotel and tourism Myanmar website by using random sampling method. According to the survey requirement, these hotels must have own hotel’s website that can make reservation. In this study, sample size is 382 respondents which is the result calculated by Raosoft. The population size is 65379 consumers of Ngwe Saung Yacht Club and Resort ’s social media. The survey is conducted by simple random sampling method. Their responses are gathered through a structured questionnaire. The result of this study indicates that performance expectancy, effort expectancy, social influence factor, and trust factor of the UTAUT model practice drive customers to build their behavioral intention towards Ngwe Saung Yacht Club and Resort. It is also found that the resort organizes the UTAUT model practice very well in order to achieve the customers’ satisfaction and behavioral intention. This study recommends that the resort should manage the social media marketing team to implement more delightful promotional campaigns like homestay experience, outdoor games and activities, and local tour plans that are attractive enough to attract more customers who care about the virtual world."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-02-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "KHINE WUT YEE OO.pdf", "filesize": [{"value": "1.4 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1400000.0, "url": {"url": "https://meral.edu.mm/record/8734/files/KHINE WUT YEE OO.pdf"}, "version_id": "b258dead-e1a2-438e-adbc-f2279a5e3943"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Thu Zar Ei"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khine Wut Yee Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-09-01"}, "item_title": "Behavioral Intention and Actual Usage of Consumers towards Online Hotel Reservation of Ngwe Saung Yacht Club \u0026 Resort", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8734", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-02-21"}, "publish_date": "2023-02-21", "publish_status": "0", "recid": "8734", "relation": {}, "relation_version_is_last": true, "title": ["Behavioral Intention and Actual Usage of Consumers towards Online Hotel Reservation of Ngwe Saung Yacht Club \u0026 Resort"], "weko_shared_id": -1}