{"_buckets": {"deposit": "e121f826-cbeb-432a-a8ec-d197991d29e1"}, "_deposit": {"created_by": 20, "id": "8731", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8731"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008731", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8731", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Brand Exeprience and Word of Mouth Recommendation of Agents(Case Study of Myanmar Mobile Money Service) (Thuzar Oo, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to examine the brand experience of Myanmar\nMobile Money service (MMM) and the effect of brand experience on word of mouth\n(WOM) recommendation of agents. This study aims to focus Social Judgment Theory\nthat explains how attitude change for recommendation when the agents receive a\npersuasive dimension related brand experience. The survey data were collected from\n130 active agents of MMM and the questionnaires are structured with 5 points Likert\nscale. The descriptive statistics and quantitative methods were used. This study\ndemonstrates strongly agreement level of overall mean score are all the statements\nthat sensory, affective, behavior, intellectual and relational. Sensory and intellectual\nexperiences are significantly and positively effect on WOM recommendation.\nAffective, behavior and relational dimensions are positive effect on WOM\nrecommendation and these factors are not significant effect on WOM\nrecommendation. Although MMM was received the strongly agreement level and\npositive recommendation from agents, MMM should take advantage of positive word\nof mouth from agents by updating brand experience dimensions as needed because the\nperception of agents is always changing all the time. In the sector of mobile financial\nservice, if there are no agents, the customer cannot survive and cannot grow well. On\nthe other hand, the number of users will definitely increase due to positive\nrecommendation from satisfied agents. Moreover, MMM should also generate the\neffective financial products and best-of-class services carefully to reinforce getting\npositive recommendation and long-term survival."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-02-16"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thuzar Oo, EMBF-64, 7th Batch.pdf", "filesize": [{"value": "947 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 947000.0, "url": {"url": "https://meral.edu.mm/record/8731/files/Thuzar Oo, EMBF-64, 7th Batch.pdf"}, "version_id": "66fc4c5a-0d2c-4a22-844b-f0192b44cd29"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thuzar Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-01-01"}, "item_title": "Brand Exeprience and Word of Mouth Recommendation of Agents(Case Study of Myanmar Mobile Money Service) (Thuzar Oo, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8731", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-02-16"}, "publish_date": "2023-02-16", "publish_status": "0", "recid": "8731", "relation": {}, "relation_version_is_last": true, "title": ["Brand Exeprience and Word of Mouth Recommendation of Agents(Case Study of Myanmar Mobile Money Service) (Thuzar Oo, 2023)"], "weko_shared_id": -1}