{"_buckets": {"deposit": "340af91a-f742-41b9-a9f1-317b2afdb910"}, "_deposit": {"created_by": 20, "id": "8730", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8730"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008730", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8730", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Purchase Intention towards Education Insurance ( Myat Thit Mon, 2023)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to identify the purchase intention of education insurance and to\nanalyze the affecting factors on purchase intention towards education insurance. To achieve\nthese objectives, primary data is collected through simple random sampling method from\nthe parents of students attending IIP International School during academic year 2022-2023\nusing structured Five-point Likert scale questionnaires. Based on the previous studies and\ntheoretical background of the study, the conceptual framework is constructed, mainly\ndivided into two parts; the independent variables – cultural, social, personal and\npsychological factors and dependent variable – purchase intention. The applied research\nmethod in this study is descriptive research method and mean score ranking is used to\ndetermine the impacting factors on purchase intention towards education insurance.\nAccording to the survey results, out of all affecting factors, cultural factor has proved to be\nthe most influential factor on consumer purchase intention of education insurance and\nfollowed by the personal and psychological factors while social factor has negative\nrelationship upon purchase intention of the respondents towards education insurance. The\nfindings of the study suggest the insurance companies to raise the awareness about\neducation insurance, the returns and benefits of the product and the premium term to\nminimize the risk of unexpected event in future. The contribution of the study is supporting\nthe insurance industry to perceive the factors affecting purchase intention which are able\nto reinforce in pursuing purchase intention to decision making process."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-02-16"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Myat Thit Mon, EMBF-40, 7th Batch.pdf", "filesize": [{"value": "722 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 722000.0, "url": {"url": "https://meral.edu.mm/record/8730/files/Myat Thit Mon, EMBF-40, 7th Batch.pdf"}, "version_id": "94074909-b0da-480b-acd9-1e52482b6528"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Myat Thit Mon"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-01-01"}, "item_title": "Factors Affecting Purchase Intention towards Education Insurance ( Myat Thit Mon, 2023)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8730", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-02-16"}, "publish_date": "2023-02-16", "publish_status": "0", "recid": "8730", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Purchase Intention towards Education Insurance ( Myat Thit Mon, 2023)"], "weko_shared_id": -1}