{"_buckets": {"deposit": "aeca06f8-3fa1-4c95-a544-2538058a533b"}, "_deposit": {"created_by": 20, "id": "8729", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8729"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008729"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Consumer Purchase Decision on Life Insurance Product", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purpose of the study is to analyze the influencing factors on consumer\npurchase decision of life insurance product. The descriptive research method was used\nin order to meet the objective of the study. The primary data was collected in Yangon\nCity from 400 life insurance policyholders out of 617,524 life insurance policies by\nusing Taro Yamane method. The study found that social factor, insurance awareness,\nand consumer attitude have significant influence on life insurance purchase decision.\nHowever, financial literacy has not significant influence on consumer purchase\ndecision. The finding of moderating effect revealed that income level one (below\nthree hundred thousand kyats) and level two (between three hundred thousand kyats\nand one million kyats) have significantly moderated the relationship between social\nfactor, and consumer attitude and consumer purchase decision. There is no\nmoderating effect of income on the relationship between insurance awareness,\nfinancial literacy and life insurance purchase decision. According to the findings,\nconsumers do not have adequate financial wellness for knowledge and skills in life\ninsurance. It is suggested that financial education with respect to life insurance\nshould be provided by the life insurance companies. The results of the study provide\ninsurers, marketers, and management of the insurance companies in understanding\nhow consumers make buying decision on life insurance product."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-02-16"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "M Zaw Naw, EMBF-32, 7th Batch.pdf", "filesize": [{"value": "876 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 876000.0, "url": {"url": "https://meral.edu.mm/record/8729/files/M Zaw Naw, EMBF-32, 7th Batch.pdf"}, "version_id": "6bc526df-a994-436f-8ecc-67c06482bcec"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "M Zaw Naw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2023-01-01"}, "item_title": "Factors Affecting Consumer Purchase Decision on Life Insurance Product", "item_type_id": "21", "owner": "20", "path": ["1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8729", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-02-16"}, "publish_date": "2023-02-16", "publish_status": "0", "recid": "8729", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Consumer Purchase Decision on Life Insurance Product"], "weko_shared_id": -1}