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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

Factor Influencing Sustainable Comsumption and Disposal Behavior of Second-Hand Mobile Phone Users (Yin Min Htet, 2022)

https://meral.edu.mm/records/8642
https://meral.edu.mm/records/8642
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e896a358-f871-4691-ac3f-c77249c352c4
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Yin Yin Min Htut, II MBA-19.pdf (657 KB)
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Title
Title Factor Influencing Sustainable Comsumption and Disposal Behavior of Second-Hand Mobile Phone Users (Yin Min Htet, 2022)
Language en
Publication date 2022-10-01
Authors
Yin Min Htut
Description
The purposes of this study are to analyze the influencing factors on sustainable consumption of second-hand mobile phone users, to examine the influence of sustainable consumption on disposal behavior of second-hand mobile phone users and to investigate the moderating effect of perceived behavior control on relationship between sustainable consumption and disposal behavior of second-hand mobile phone users. The study applies both descriptive and analytical methods to achieve the objectives. Among three influencing factors of sustainable consumption which includes personal norm, social norm and environmental awareness, the survey results point out that social norm has significantly positive effect on sustainable consumption of second-hand mobile phone users. Then, the sustainable consumption has significantly positive effect on disposal behavior of second-hand mobile phone users. The study also found that perceived behavioral control has positive partial moderating effect on relationship between sustainable consumption and disposal behavior of second-hand mobile phone users. Thus, this study suggests that in order to enhance of sustainable consumption, it needs to maintain positive social norm among second-hand mobile phone users. Thus, society should encourage second-hand mobile phone users in consuming second-hand phone and they should also endorse the benefit of using it in order to enhance sustainable consumption. Moreover, in order to raise recycle disposal behavior which include philanthropic disposal behavior and economic disposal behavior, it needs to foster more sustainable consumption and more positive impact of perceived behavioral control among second-hand mobile users.
Thesis/dissertations
Yangon University of Economics
Dr.Hla Hla Mon
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