{"_buckets": {"deposit": "979e0dd2-d035-4516-9e40-9b1c1aa57059"}, "_deposit": {"created_by": 20, "id": "8634", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8634"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008634"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality, Customer Satisfaction and Repurchase Intention Towards New Khitmee Hair Design and Beauty Salon", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of the study are to analyze the effect of motivation factors on service quality, to determine the effect of service quality on customer satisfaction and to analyse the effect of customer satisfaction on repurchase intentions towards New Khitmee\nHair Design \u0026 Beauty Salon. To achieve this objectives, descriptive and multiple linear regression analysis are used. In this study, 150 respondents are chosen from consumers who come into New Khitmee Hair Design \u0026 Beauty Salon in Mandalay, by using a systematic sampling method in which every fifth consumer is identified as a same respondent. Their responses are gathered through face-to-face interviews and questionnaire surveys with a structured questionnaire. The study\u0027s findings show that two motivation factors: pull and push are positively influenced on service quality. Among five dimemsions of service quality: tangibles, responsiveness, assurance, and empathy have positive effects on customer satisfaction towards New Khitmee Hair Design \u0026 Beauty Salon. Moreover, customer satisfaction has a positive and significant effect on repurchase intentions towards New Khitmee hair Design \u0026 Beauty Salon. This study suggests that New Khitmee Hair Design \u0026 Beauty Salon need to focus on customer satisfaction. Based on motivation factors and five dimemsions of service quality to stimulate consumer satisfaction and it lead to repurchase intention. By doing so, their marketing strategies can lead to profitability by sustaining their position in a highly competing the beauty salon market."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-01-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ye Ye Lwin EMBA II-16 EMBA 18th BATCH (NAYPYIDAW.pdf", "filesize": [{"value": "1.9 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1900000.0, "url": {"url": "https://meral.edu.mm/record/8634/files/Ye Ye Lwin EMBA II-16 EMBA 18th BATCH (NAYPYIDAW.pdf"}, "version_id": "7449fbe9-d077-4604-a65c-87a85388b884"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Thu Zar Ei"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ye Ye Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Service Quality, Customer Satisfaction and Repurchase Intention Towards New Khitmee Hair Design and Beauty Salon", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8634", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-01-02"}, "publish_date": "2023-01-02", "publish_status": "0", "recid": "8634", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality, Customer Satisfaction and Repurchase Intention Towards New Khitmee Hair Design and Beauty Salon"], "weko_shared_id": -1}