{"_buckets": {"deposit": "ccc87265-b1fd-426e-bbeb-e1d12adec6cc"}, "_deposit": {"created_by": 20, "id": "8629", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8629"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008629", "sets": []}, "author_link": [], "control_number": "8629", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Competitive Strategy and Firm Performance of Freight Forwarding Companies (Phyu Phyu Thein, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to assess the impact of competitive forces on competitive strategies and to analyse the effects of organizational competencies on competitive strategy as well as to analyse the effect of competitive strategy and firm performance of freight forwarding companies in Myanmar. The study is conducted based on the survey with 92 freight forwarding companies. This study employed a quantitative research design by using structured questionnaires. Among the five competitive forces, competitive rivalry, bargaining power of buyers and suppliers have positive significant effect on competitive strategies. Concerning differentiation strategy, competitive rivalry and bargaining power of buyers have significant effect on differentiation strategy. Freight forwarding companies which practice differentiation strategy face challenges emerging from competitive rivalry and bargaining power of buyers. Then, competitive rivalry, bargaining power of buyers and suppliers have significant effect on cost leadership strategy. The findings of the study show that cost leadership strategy practicing businesses face threats from competitive rivalry, bargaining power of buyers and suppliers. In addition, this study highlights organizational competencies that have positive significant effect on both strategies: differentiation and cost leadership strategy. Moreover, the finding of the study also points out that differentiation strategy has positive significant effect on firm performance. To increase firm performance, freight forwarding companies should focus more on differentiation strategy and need to develop organizational competencies in order to develop unique service to their customers and as such these businesses can overcome threats of competitive rivalry and bargaining power of buyers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-01-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Phyu Phyu Thein , EMBA II-72, 17 Batch..pdf", "filesize": [{"value": "1 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1000000.0, "url": {"url": "https://meral.edu.mm/record/8629/files/Phyu Phyu Thein , EMBA II-72, 17 Batch..pdf"}, "version_id": "d3cd8984-5a84-48d6-bd73-29dbf2858d79"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr.Yan Yan Myo Naing"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Phyu Phyu Thein"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-03-01"}, "item_title": "Competitive Strategy and Firm Performance of Freight Forwarding Companies (Phyu Phyu Thein, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8629", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-01-02"}, "publish_date": "2023-01-02", "publish_status": "0", "recid": "8629", "relation": {}, "relation_version_is_last": true, "title": ["Competitive Strategy and Firm Performance of Freight Forwarding Companies (Phyu Phyu Thein, 2022)"], "weko_shared_id": -1}