{"_buckets": {"deposit": "d2ddea99-e8df-442a-a306-880002691fe6"}, "_deposit": {"created_by": 20, "id": "8622", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8622"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008622", "sets": []}, "author_link": [], "control_number": "8622", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of E-Service Escape Factor and Customer Trust on Purchase Intention of Win Mobile World Online Shop (Chu Chu Shwe Sin, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The aims of this paper are to examine the influence of E-servicescape factors on customer trust towards Win Mobile World and to analyze the effect of customer trust on purchase intention towards Win Mobile World. The study applies both descriptive and analytical methods to achieve study objectives. The survey results indicate that most of the respondents have favorably e-servicescape factors of financial security with the sub dimensions such as ease of payment and perceived security of which influence on customer trust at Win Mobile World. The primary data is collected from 200 respondents who have liked it and followed on Win Mobile World Facebook Page using a simple random sampling method. Data is collected via structured questionnaires and used multilinear regression analysis to analyze the data. The results of the study indicated that among the aesthetic appeal of the e-servicescape factor, only the originality of design has influenced the trust on the website of Win Mobile World. In addition, among five sub-groups of layout and functionality dimension of E-servicescape factors, personalization is the largest effect on customer trust on Win Mobile World, followed by personalization, usability, relevance of information and customer review. Finally, all dimensions of customer trust, except for trust on product and service, have a significant positive effect on the purchase intention of Win Mobile World. The study suggests that Win Mobile World offers a product customization service and creates catalogues so that the consumers can enjoy themselves more when browsing and shopping for products, and to provide warranty and exchange error products service to earn trust from the consumers, in order to achieve a positive attitude of the customers and thereby, enhance their purchase intention on Win Mobile World."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-01-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Chu Chu Shwe Sin, MBA -60, 25th Batch.pdf", "filesize": [{"value": "974 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 974000.0, "url": {"url": "https://meral.edu.mm/record/8622/files/Chu Chu Shwe Sin, MBA -60, 25th Batch.pdf"}, "version_id": "0b89cec7-4a91-4919-96b0-b8cffd3924bd"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Myint Kyi"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Chu Chu Shwe Sin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-07-01"}, "item_title": "The Effect of E-Service Escape Factor and Customer Trust on Purchase Intention of Win Mobile World Online Shop (Chu Chu Shwe Sin, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8622", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-01-02"}, "publish_date": "2023-01-02", "publish_status": "0", "recid": "8622", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of E-Service Escape Factor and Customer Trust on Purchase Intention of Win Mobile World Online Shop (Chu Chu Shwe Sin, 2022)"], "weko_shared_id": -1}