{"_buckets": {"deposit": "de0e1fdc-2da4-474f-a6da-3d1980871646"}, "_deposit": {"created_by": 20, "id": "8621", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8621"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008621", "sets": []}, "author_link": [], "control_number": "8621", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Counsumer Value on Green Purchase Intention Towards Organic Foods (Aung Zaw Latt, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This main objectives of the study are to examine the effect of consumer value on\ngreen trust of green products, examine the effect of consumer value on green image of\ngreen products and analyze the effect of brand trust and brand image on green purchase\nintention towards organic foods. Both primary and secondary data are used. By using Taro\nYamane Formula, 310 respondents are selected among 1,394 members of Go Green,\nOrganic Valley, and Organic Myanmar. Google form is used to collect the survey. The\nstudy reveals that among five consumer values (functional, social, conditional,\nenvironmental, emotional), all consumer values except environmental value and emotional\nvalues have positive significant effect on green trust. Among five consumer values, only\nfunctional value and social vale have positive significant effect on green image of organic\nfoods. Social value is the most effective factor on both green trust and green image of the\norganic products. It also found that both green trust and green image have positive effect\non organic purchase intention of the customers whereas brand image is the most effective\nfactor on purchase intention of the customers. Organic shops should attract consumers to\npurchase organic food by posting advertisement via media such as Facebook, newspaper\nand magazine as well as engaging healthcare professional expertise. Marketers should place\ntheir products at the gym, yoga center and other sport centers to attract people who\nemphasize healthy life style. Government officials should regularly publish the status of\nenvironment damage such as pollutions, drought, soil damage, and crop failures etc. In\naddition, officials and organic farming should share the farming literacy of organic farming\nthat reduces the environmental damage. Organic shops should reduce the operating costs\nand regularly offer promotions such as discounts, samples, loyal programs. The Ministry\nof Agriculture and Irrigation (MOAI) should also educate the farmers how to do organic\nfarming and support necessary equipment and seeds to the farmers."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2023-01-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aung Zaw Latt_EMBA-II-32_Batch 17th.pdf", "filesize": [{"value": "457 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_11", "mimetype": "application/pdf", "size": 457000.0, "url": {"url": "https://meral.edu.mm/record/8621/files/Aung Zaw Latt_EMBA-II-32_Batch 17th.pdf"}, "version_id": "0827bc4f-e978-4644-9c70-714d671c3718"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aung Zaw Latt"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Effect of Counsumer Value on Green Purchase Intention Towards Organic Foods (Aung Zaw Latt, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8621", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2023-01-02"}, "publish_date": "2023-01-02", "publish_status": "0", "recid": "8621", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Counsumer Value on Green Purchase Intention Towards Organic Foods (Aung Zaw Latt, 2022)"], "weko_shared_id": -1}