{"_buckets": {"deposit": "c3289de6-0963-4df8-bde1-b053f1032e41"}, "_deposit": {"created_by": 20, "id": "8611", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8611"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008611", "sets": []}, "author_link": [], "control_number": "8611", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "The Effect of Brand Trust on Brand Loyaty of luojia Motorcycle Riders (San San Hlaing, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the influencing factors on brand trust of riders towards\nLuojia motorcycle and analyze the effect of brand trust on brand loyalty of Luojia\nmotorcycle riders. According to company’s sales records from July 2021 to July 2022, there\nare 12,700 total customers at the selected four motorcycle showrooms in Bago Township.\n373 riders are considered as sample population by using Raosoft sample formula. Structured\nquestionnaire with 5-point likert scale is used to collect primary data by personal interview,\nphone conversation and Google Form. Multiple regression is applied to analyze the data.\nAccording to the results, all brand characteristics significantly influence on brand trust of\nLuojia motorcycle riders. Among those practices, brand reputation is the most effective\nfactor on brand trust. The results show that all company characteristics have significantly\neffect on brand trust of Luojia motorcycle riders while perceived motive can be regarded\nas the most effective factor. Regarding consumer-brand characteristics, all four\ncharacteristics have significant effect on brand trust of Luojia motorcycle riders whereas\npeer support can be regarded as the most effective factor on brand trust. It is suggested that\nLuojia should build an ongoing relationship with riders and being responsive to their needs,\neven long after they buy a motorcycle. Furthermore, the company should make labeling\nwith describing the features and service warranty. It should also give VIP member cards or\npresents if Luojia riders bring new potential buyers. Finally, Luojia Myanmar should\nconduct market survey regularly to find out the brand trust levels of the consumers. By\ndoing above measures, Luojia Myanmar can significantly improve brand trust and brand\nloyalty of riders towards Luojia motorcycle brand."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-30"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "San San Hlaing_EMBA-II-17_Batch 18th_Ygn.pdf", "filesize": [{"value": "625 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 625000.0, "url": {"url": "https://meral.edu.mm/record/8611/files/San San Hlaing_EMBA-II-17_Batch 18th_Ygn.pdf"}, "version_id": "9150e2d4-0689-47c8-80d7-87a3270808f9"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Thu Zar Ei"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "San San Hlaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "The Effect of Brand Trust on Brand Loyaty of luojia Motorcycle Riders (San San Hlaing, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8611", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-30"}, "publish_date": "2022-12-30", "publish_status": "0", "recid": "8611", "relation": {}, "relation_version_is_last": true, "title": ["The Effect of Brand Trust on Brand Loyaty of luojia Motorcycle Riders (San San Hlaing, 2022)"], "weko_shared_id": -1}