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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

The Effect of Consumer Motivations on Perceive Value and Purchase Intention (Phyo Phyo Aung, 2022)

https://meral.edu.mm/records/8608
https://meral.edu.mm/records/8608
37a27fd0-c289-4e65-aa07-3618f00305e2
c26c3624-81d0-4a19-8529-baf16fa58a30
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Phyo https://meral.edu.mm/record/8608/files/Phyo Phyo Aung EMBA II-1, 6%. (18-10-2022).pdf (775 KB)
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Title
Title The Effect of Consumer Motivations on Perceive Value and Purchase Intention (Phyo Phyo Aung, 2022)
Language en
Publication date 2022-10-01
Authors
Phyo Phyo Aung
Description
This study examines consumer motivation on perceived value, and purchase intention towards G14 online branded second-hand bag collection in Yangon. The objectives of this study are to examine the influencing factors of consumer motivations on perceived value towards G14 online branded second-hand bag collection in Yangon and to analyze the effect of consumer perceived value on purchase intention towards G14 online branded second-hand bag collection in Yangon. This study used two sources of data: primary and secondary data. Primary data are collected from 381 sample respondents who were selected by using a systematic sampling method. Secondary data are gathered from textbooks, Internet websites, and previous research papers. Descriptive statistics and regression analysis are used to analyze the collected data. According to the analysis, all consumer motivation factors affect perceived value towards the G14 online branded second-hand bag collection in Yangon. Furthermore, consumer perceived value positively affects purchase intention towards G14 online branded second-hand bag collection in Yangon
Thesis/dissertations
Yangon Univerisity of Economics
Dr. Myint Thu Zar Ei
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