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The Effect of Consumer Motivations on Perceive Value and Purchase Intention (Phyo Phyo Aung, 2022)
https://meral.edu.mm/records/8608
https://meral.edu.mm/records/860837a27fd0-c289-4e65-aa07-3618f00305e2
c26c3624-81d0-4a19-8529-baf16fa58a30
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| Title | ||||||
| Title | The Effect of Consumer Motivations on Perceive Value and Purchase Intention (Phyo Phyo Aung, 2022) | |||||
| Language | en | |||||
| Publication date | 2022-10-01 | |||||
| Authors | ||||||
| Phyo Phyo Aung | ||||||
| Description | ||||||
| This study examines consumer motivation on perceived value, and purchase intention towards G14 online branded second-hand bag collection in Yangon. The objectives of this study are to examine the influencing factors of consumer motivations on perceived value towards G14 online branded second-hand bag collection in Yangon and to analyze the effect of consumer perceived value on purchase intention towards G14 online branded second-hand bag collection in Yangon. This study used two sources of data: primary and secondary data. Primary data are collected from 381 sample respondents who were selected by using a systematic sampling method. Secondary data are gathered from textbooks, Internet websites, and previous research papers. Descriptive statistics and regression analysis are used to analyze the collected data. According to the analysis, all consumer motivation factors affect perceived value towards the G14 online branded second-hand bag collection in Yangon. Furthermore, consumer perceived value positively affects purchase intention towards G14 online branded second-hand bag collection in Yangon | ||||||
| Thesis/dissertations | ||||||
| Yangon Univerisity of Economics | ||||||
| Dr. Myint Thu Zar Ei | ||||||