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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

Influencing Factors on Household Electricity Saving Behavior (Naing Win, 2022)

https://meral.edu.mm/records/8607
https://meral.edu.mm/records/8607
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c1af5d34-169b-42fc-b021-29156e85a10c
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Naing Naing Win, EMBA II-78, 18th Batch,.pdf (1.7 MB)
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Title
Title Influencing Factors on Household Electricity Saving Behavior (Naing Win, 2022)
Language en
Publication date 2022-11-01
Authors
Naing Win
Description
This study mainly pay attention to find out the influencing factors on intention to save electricity, and check the effect of intention to save electricity on electricity saving behavior. In addition, it tests the moderating effect of espoused individualism and faith in other on the relationship between intention to save electricity and electricity saving behavior. Both primary data and secondary data are referred in this study. Among the 33 townships in Yangon, 6 townships are selected by using simple random sampling method of first stage. 397 electric users are selected as the sample population out of 72,542 residents in selected 6 townships in Yangon by simple random sampling. Primary data are collected by using structured questionnaire with 5-point Likert scale. Among three influencing factors (attitude, subjective norm, and perceived behaviour control), the results show that subjective norm and perceived behavioral control have significant positive effect on intention to save electricity of the residents. Intention to save electricity has a significant effect on electricity saving behaviour. Espoused individualism does not have moderation effect on the relationship between intention to save electricity and electric saving behavior. Similarly, faith in others does not have moderation effect on the relationship between intention to save electricity and electric saving behavior. Residents should replace their old electrical devices with energy saving devices. They need to accept the advice of service technicians and install energy efficient devices if they want to switch to energy saving devices from tradition ones.
Thesis/dissertations
Yangon University of Economics
Dr. Hla Hla Mon
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