{"_buckets": {"deposit": "a473b6d3-1b14-41af-8eae-fab59e6d3681"}, "_deposit": {"created_by": 20, "id": "8602", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8602"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008602", "sets": []}, "author_link": [], "control_number": "8602", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Competitive Forces on Competitive Strategies and Firm Performance of Highway Express Industry in Myanmar (Kyaw Swar Htun, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to investigate the impact of competitive forces (threat of new entrants, bargaining power of customers, bargaining power of suppliers, threat of substitute products, and competitive rivalry) on competitive strategies of the highway express industry, as well as to study the impact of competitive strategies on the performance of the highway express industry. The moderating impact of managerial skills on the link between competitive strategies and performance of the highway express industry is also examined in this study. This study uses both primary and secondary sources. By collection data of structured questionnaires, 56 management personnel of highway express are involved. Multiple regression is also used to assess the data. Although supplier bargaining has a negative impact on cost leadership strategy, four competitive forces have a beneficial impact on it in the express bus industry. This study examines three competitive dynamics that, aside from customer bargaining power and competitive rivalry, have a favorable impact on the express bus industry\u0027s differentiation strategy. Observing focus strategy, four competitive forces have a beneficial impact on the express bus industry\u0027s focus strategy, however customer bargaining power has a negative impact. Express bus firms should use the expensive Scania buses and work to improve their reputation by emphasizing the cleanliness of the vehicles, the friendliness of the staff, the recovery of lost and found items, etc. Additionally, they must to take into account the mileage point system and provide clients advance ticket sales. Additionally, if possible, express bus firms should have a wide variety of suppliers rather than relying on a small number of them. Conclusively, bus companies should enhance the managerial skills of their managers so that management can recognize market changes."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-29"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Swar Htun, EMBA II-25, 0% (27-10-2022).pdf", "filesize": [{"value": "2.2 MB"}], "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "", "size": 2200000.0, "url": {"url": "https://meral.edu.mm/record/8602/files/Kyaw Swar Htun, EMBA II-25, 0% (27-10-2022).pdf"}, "version_id": ""}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Swar Htun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Effect of Competitive Forces on Competitive Strategies and Firm Performance of Highway Express Industry in Myanmar (Kyaw Swar Htun, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8602", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-29"}, "publish_date": "2022-12-29", "publish_status": "0", "recid": "8602", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Competitive Forces on Competitive Strategies and Firm Performance of Highway Express Industry in Myanmar (Kyaw Swar Htun, 2022)"], "weko_shared_id": -1}