{"_buckets": {"deposit": "1e02ced1-83ba-419c-9ddc-58325233d817"}, "_deposit": {"created_by": 20, "id": "8601", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8601"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008601", "sets": []}, "author_link": [], "control_number": "8601", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Patient Satisfaction and Loyatly Toward Aye Thitsar Specialist Clinic (Kyaw Sann Win, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The ambitions of this study are to study the effect of perceived quality and perceived price on patient satisfaction, to investigate the moderating effect of the inertia on the relationship between patient satisfaction and patient loyalty and to observe the moderating effect of group conformity on the relationship between patient satisfaction and patient loyalty. 280 patients are surveyed to collect primary data by systematic random sampling method. Every 5th patients who visited to Aye Thitsar Specialist Clinic are surveyed. The study reveals that both perceived price and quality have a positive significant effect on patient satisfaction. Regression result indicates that perceived price is the most effective factor on patient satisfaction. In addition, satisfaction of the patients has positive effect on loyalty of patients towards the Aye Thitsar Specialist Clinic. Regarding moderating, both inertia and group conformity have the complete moderating effect on relationship between patient satisfaction and patient loyalty. The clinic should make price transparency by publicizing prices for each service on the pamphlet or online page. Head nurse and running nurse should need to consider the patients’ health situation before accommodating them. The clinic should offer the consistent quality by referring patient’s treatment history and preference data. It should apply social media as the marketing channel to promote its service. Finally, Aye Thitsar Specialist Clinic should develop promotions to build good relationship with patients."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-29"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Sann Win,EMBA-79,18th Batch.pdf", "filesize": [{"value": "1.5 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1500000.0, "url": {"url": "https://meral.edu.mm/record/8601/files/Kyaw Sann Win,EMBA-79,18th Batch.pdf"}, "version_id": "3b7976ce-1ca3-4adf-9439-82ef552d51a0"}, {"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-29"}], "download_preview_message": "", "file_order": 1, "filename": "Kyaw Sann Win,EMBA-79,18th Batch.pdf", "filesize": [{"value": "1.5 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "mimetype": "application/pdf", "size": 1500000.0, "url": {"url": "https://meral.edu.mm/record/8601/files/Kyaw Sann Win,EMBA-79,18th Batch.pdf"}, "version_id": "3b7976ce-1ca3-4adf-9439-82ef552d51a0"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yan Yan Myo Naing"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Sann Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-11-01"}, "item_title": "Factors Influencing Patient Satisfaction and Loyatly Toward Aye Thitsar Specialist Clinic (Kyaw Sann Win, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8601", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-29"}, "publish_date": "2022-12-29", "publish_status": "0", "recid": "8601", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Patient Satisfaction and Loyatly Toward Aye Thitsar Specialist Clinic (Kyaw Sann Win, 2022)"], "weko_shared_id": -1}