MERAL Myanmar Education Research and Learning Portal
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Continuous Intention to Use A-Plus E-Wallet of ‘A’ Bank (Htet Nay Aung, 2022)
https://meral.edu.mm/records/8597
https://meral.edu.mm/records/8597d215b2d1-f35f-4867-9b5b-62fec9506932
e51cbb82-792b-47af-80e3-7290d1a4a3b5
Name / File | License | Actions |
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Htet Nay Aung EMBA17th Batch EMBA II -3.pdf (989 KB)
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Thesis | ||||||
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Title | ||||||
Title | Continuous Intention to Use A-Plus E-Wallet of ‘A’ Bank (Htet Nay Aung, 2022) | |||||
Language | en | |||||
Publication date | 2022-10-01 | |||||
Authors | ||||||
Htet Nay Aung | ||||||
Description | ||||||
The objectives of this study are to analyze the effect of confirmation and perceived usefulness on A-Plus wallet agent’s satisfaction, examine the effect of perceived usefulness and perceived ease of use on attitude and to examine the effect of satisfaction and attitude on Intention to continuance use of Agents. Moreover, it investigates the moderating effect of operational constraints on the relationship between Satisfaction and intention to continue use of agents. Finally, it investigates the moderating effect of operational constraints on the relationship between attitude and intention to continuous use of A-Plus E-Wallet Agents. Both primary and secondary data are used. By calculating Raosoft formula and simple random sampling method, structured questionnaire with 5-point likert scale is collected from 341 agents. The study reveals that both confirmation and perceived usefulness have the significant positive effect on satisfaction whereas perceived usefulness is the most effective factor. Perceived ease of use and perceived usefulness have the significant positive effect on attitude. Again, perceived usefulness is the most effective factor on attitude. Regression result reveals that satisfaction and attitude have the significant positive effect on continuance intention to use. In this case, satisfaction is the most effective factor on continuance intention to use. Negative moderating effect of operational constraints has been found between the agent satisfaction and continuous intention to use. There is negative effect between attitude and continuous intention to use when operational constraint play as moderator. To promote confirmation, ‘A’ bank should upgrade its mobile payment application. To promote the perceived usefulness, ‘A’ bank should develop the application to deliver instant transaction message. To promote ease of use, ‘A’ bank should develop the application that allows to save the common customers’ accounts. Finally, ‘A’ bank should always alert system message for potential frauds and provide security measures for the clients. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Yan Yan Myo Naing |