{"_buckets": {"deposit": "01e53181-f446-4127-916a-23cc433a9583"}, "_deposit": {"created_by": 20, "id": "8595", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8595"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008595", "sets": []}, "author_link": [], "control_number": "8595", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factor Influencing Customer Satisfaction and Repurchase Intention on Makro Myanmar (Ei Phyo Aung, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to examine the factors affecting the customer satisfaction of Makro Myanmar and to analyze the effect of customer satisfaction on repurchase intention at Makro. The number of customers who visit Makro Myanmar is about 2,000 who come to buy that store either on Saturday or on Sunday. Among them, 215 respondents who are 10% of the shoppers come to Makro store on those two days are asked by using systematic random sampling method. The primary data are collected from 215 respondents by using a structured questionnaire. It is used to select every 5th customer coming to Makro Myanmar. Items of these questionnaire are measured with five-point Likert scale. Descriptive statistics and multiple regression analysis are used to analyze the collected data. The findings of the study indicate that product quality, reliability, value for money, customer service and process have positively effect on the customer satisfaction. The results also show that among factors influencing customer satisfaction, customer service and process are the highest influence over customer satisfaction. Furthermore, the study indicates that the customer satisfaction has a large impact on repurchase intention towards Makro Myanmar. According to the analysis, this study recommends that Makro Myanmar should maintain the customer service and their process to enhance customer satisfaction and thereby, promote their repurchase intention."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-29"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ei Phyo Aung, MBA II- 3 MBA 24th Batch, 28-10-22.pdf", "filesize": [{"value": "593 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 593000.0, "url": {"url": "https://meral.edu.mm/record/8595/files/Ei Phyo Aung, MBA II- 3 MBA 24th Batch, 28-10-22.pdf"}, "version_id": "c01c98ca-853e-4ee8-bef7-7927c80e6035"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ei Phyo Aung"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Factor Influencing Customer Satisfaction and Repurchase Intention on Makro Myanmar (Ei Phyo Aung, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/8595", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-29"}, "publish_date": "2022-12-29", "publish_status": "0", "recid": "8595", "relation": {}, "relation_version_is_last": true, "title": ["Factor Influencing Customer Satisfaction and Repurchase Intention on Makro Myanmar (Ei Phyo Aung, 2022)"], "weko_shared_id": -1}