MERAL Myanmar Education Research and Learning Portal
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Experiential Values, Customer Satisfaction and Revistt Intention Toward Dr. Wai Skin & Aesthetic Clinic (Ei Ei Phyu, 2022)
https://meral.edu.mm/records/8593
https://meral.edu.mm/records/8593027db67f-af00-4d05-be65-9a39ebf48e3a
9e0383ad-cc36-4fbe-887f-3778a467779c
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Thesis | ||||||
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Title | ||||||
Title | Experiential Values, Customer Satisfaction and Revistt Intention Toward Dr. Wai Skin & Aesthetic Clinic (Ei Ei Phyu, 2022) | |||||
Language | en | |||||
Publication date | 2022-08-01 | |||||
Authors | ||||||
Ei Ei Phyu | ||||||
Description | ||||||
This study aims to examine the effect of experiential marketing on experiential values, the influence of experiential values on customer satisfaction and to analyze the effect of customer satisfaction on revisit intention towards Dr. Wai Skin & Aesthetic Clinic. In order to achieve the objectives of the study, the study applies both descriptive and analytical methods. To perform the analysis, a survey is conducted with 200 customers who have at least one time experience in getting consultation and visiting Dr. Wai Skin & Aesthetic Clinic. In this study, simple random sampling method is used to conduct a survey of the customers. The findings of this study indicate that the experiential marketing especially sense experience, feel experience, think experience and act experience have significant effect on experiential values. Moreover, experiential values regarding aesthetic appeal, service excellence and customer return on investment also relate to customer satisfaction in a significant way. Lastly, customer satisfaction is in turn related to revisit intention. This study suggests that Dr. Wai Skin & Aesthetic Clinic offers great customer service, quality products and incredible treatment results, services by trained professionals and customers’ feedback and review which earn trust from the customers in order to establish a positive relationship with the customers and thus enhancing their desire, behavior, purchase and revisit intentions on Dr. Wai Skin & Aesthetic Clinic. | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Su Hlaing Oo |