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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

The Effect of Entrepreneurial Orientation on Performance of E-Commerce Business in Myanmar (Aung Phyo Wai, 2022)

https://meral.edu.mm/records/8590
https://meral.edu.mm/records/8590
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Aung Aung Phyo Wai, EMBA II- 77, 18 Batch, 28-11-22.pdf (1.8 MB)
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Title
Title The Effect of Entrepreneurial Orientation on Performance of E-Commerce Business in Myanmar (Aung Phyo Wai, 2022)
Language en
Publication date 2022-11-01
Authors
Aung Ahyoe Wai
Description
The main intentions of this study are to examine the effect of entrepreneurial orientation on the firm performance of E-commerce businesses and analyze the mediating effect of knowledge management practices on relationship between entrepreneurial orientation and the firm performance of E-commerce businesses. 5-point Likert scales structured questionnaire is used to collect primary data. 161 people at top management of E-commerce businesses are selected as sample respondents. Simple random sampling method is applied to collect primary data. Among three entrepreneurial orientations, innovativeness and proactiveness have significant effect on the performance of E-commerce businesses while risk taking does not have effect on firm performance. Innovativeness is the most effective factor for performance of E-commerce businesses. There is a partial mediation effect of knowledge management (acquisition, sharing and application) between entrepreneurial orientations and performance of E-commerce businesses. Management of E-commerce businesses should think innovative ways without much focusing traditions while creating new products or services. They should find the business partners to ahead of their competitors. To acquire the information, management should explore the market situations and trends from both retail and wholesale experts. In addition, management of E-commerce business should set the user levels at their database system to share required information at all levels. They should develop employees by giving relevant trainings to apply their knowledge.
Thesis/dissertations
Yangon University of Economics
Dr. Than Thu Zar
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