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Item

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  1. Yangon University of Economics
  2. Master of Public Administrations (MPA/EMPA)

A Study on Service Quality in the Life Insurance Sector in Yangon Region (Ma Khin Moe Nwe, 2022)

https://meral.edu.mm/records/8557
https://meral.edu.mm/records/8557
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Khin Khin Moe Nwe , EMPA-14, 18 Batch, 24-11-22.pdf (526 KB)
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Title
Title A Study on Service Quality in the Life Insurance Sector in Yangon Region (Ma Khin Moe Nwe, 2022)
Language en
Publication date 2022-10-01
Authors
Khin Moe Nwe
Description
Life insurance has played a significant role in enabling people with relatively low salaries to efficiently save and invest for the long term. The study is to analyze the customer’s perception on service quality of Life Insurance Service. The descriptive analysis is applied by using the quantitative approach. The random sampling method is used. A total of 200 customers who purchase life insurance services from Myanmar Insurance Company in the Yangon Region are collected for the primary data. According to the results, the mean value of physical appearance has the highest mean score among the six factors, and, the service commitment means score is the second-highest, and constancy. The study recommended that the company should have convenient operating hours to provide service to the customers so that they can benefit from the service at their feasible time. Moreover, the employees of the Life insurance Company should give individual attention to the customers.
Thesis/dissertations
Yangon University of Economics
U Thein Naing
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