{"_buckets": {"deposit": "aa2d0b33-63be-48d3-a840-1c686eeec73b"}, "_deposit": {"created_by": 20, "id": "8549", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8549"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008549"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "A Study on Factors Affecting the User\u0027s Choice on Mobile Phone Service Provider in Yangon (Case Study : Thakata Township)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "Telecommunications service companies were trying to establish a large base of customers by providing different types of services to their users. Myanmar was the world’s latest telecommunications market according to analysts’ figures and has seen a dramatic increase in the number of people who use cellular devices over the past few years. The objective of this study was to determine the factors affecting the user’s choice on the telecommunications service provider in Thakata Township. In this study, the descriptive method was used based on primary and secondary data. The total sample size was 200. The finding of the study was that MPT was used as their main telecommunications service provider and ATOM was used as their second telecommunications service provider. Service quality, price, network quality, and social lifestyle were the fundamental reasons considered in the user’s choice on the main telecommunications service provider at Thakata Township, Yangon Region. The recommendation for this study was that MPT had several advantages for the user, including being highly portable, user-friendly, reasonably priced, offering good customer care service, and having a positive brand image."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-27"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Cho Cho Win , EMPA.pdf", "filesize": [{"value": "561 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 561000.0, "url": {"url": "https://meral.edu.mm/record/8549/files/Cho Cho Win , EMPA.pdf"}, "version_id": "9fa99698-3a04-4558-b712-a6223cac8e56"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "U Thein Naing"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Cho Cho Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "A Study on Factors Affecting the User\u0027s Choice on Mobile Phone Service Provider in Yangon (Case Study : Thakata Township)", "item_type_id": "21", "owner": "20", "path": ["1582965722087"], "permalink_uri": "https://meral.edu.mm/records/8549", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-27"}, "publish_date": "2022-12-27", "publish_status": "0", "recid": "8549", "relation": {}, "relation_version_is_last": true, "title": ["A Study on Factors Affecting the User\u0027s Choice on Mobile Phone Service Provider in Yangon (Case Study : Thakata Township)"], "weko_shared_id": -1}