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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Influencing Factors of Unbanked People Adoption on E-Wallet Services ( Khaing Wutt Yi Lwin, 2022)

https://meral.edu.mm/records/8546
https://meral.edu.mm/records/8546
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235d8b4c-6a14-4e92-adef-015108697f55
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Khaing Khaing Wutt Yee Lwin, Roll No.28, MBF(Day)2nd Batch All PDF File.pdf (648 KB)
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Title
Title Influencing Factors of Unbanked People Adoption on E-Wallet Services ( Khaing Wutt Yi Lwin, 2022)
Language en
Publication date 2022-10-01
Authors
Khaing Wutt Yi Lwin
Description
The objectives of the study are to examine the influencing factors of consumer
adoption on E-wallet service and to examine the effect of unbanked people adoption
on actual use of E-wallet services in a selected township. In this study, a sample of
351 unbanked E-wallet users in Dagon Myothit (North) Township was taken to
collect data. The primary data has got from the survey, interviews from the targeted
respondents in City Mart (Pinlon Sittaung Branch) by using the simple random
sampling method. The theoretical framework used for this research is sourced from
technology acceptance model (TAM). Independent variables of the study are
perceived usefulness, perceived ease of use, perceived reliability, social Influence,
perceived security, and perceived COVID 19 risk. And dependent variable is
consumer adoption on E-wallets. Perceived security, perceived ease of use of
and perceived COVID-19 risk would have significant effect on consumer adoption on
E-wallet system. This study helps E-wallet service provider should maintain the
stability of security of E-wallet. Without proper protection of security customer will
be cautious about using E-Wallet. Moreover, perceived ease of use could be increased
by improving the structure and interface design of the E-wallet.
Thesis/dissertations
Yangon University of Economics
Dr. Tin Tin Htwe
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