MERAL Myanmar Education Research and Learning Portal
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Influencing Factors of Unbanked People Adoption on E-Wallet Services
https://meral.edu.mm/records/8546
https://meral.edu.mm/records/8546fdc30f7d-ee16-4695-90d3-0b5122877892
0cc81e56-0e98-4705-93f6-8cd2fc8c52d9
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Title | ||||||
Title | Influencing Factors of Unbanked People Adoption on E-Wallet Services | |||||
Language | en | |||||
Publication date | 2022-10-01 | |||||
Authors | ||||||
Khaing Wutt Yi Lwin | ||||||
Description | ||||||
The objectives of the study are to examine the influencing factors of consumer adoption on E-wallet service and to examine the effect of unbanked people adoption on actual use of E-wallet services in a selected township. In this study, a sample of 351 unbanked E-wallet users in Dagon Myothit (North) Township was taken to collect data. The primary data has got from the survey, interviews from the targeted respondents in City Mart (Pinlon Sittaung Branch) by using the simple random sampling method. The theoretical framework used for this research is sourced from technology acceptance model (TAM). Independent variables of the study are perceived usefulness, perceived ease of use, perceived reliability, social Influence, perceived security, and perceived COVID 19 risk. And dependent variable is consumer adoption on E-wallets. Perceived security, perceived ease of use of and perceived COVID-19 risk would have significant effect on consumer adoption on E-wallet system. This study helps E-wallet service provider should maintain the stability of security of E-wallet. Without proper protection of security customer will be cautious about using E-Wallet. Moreover, perceived ease of use could be increased by improving the structure and interface design of the E-wallet. |
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Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Dr. Tin Tin Htwe |