{"_buckets": {"deposit": "327966a3-df1b-4f09-81f0-64d6fce5d84f"}, "_deposit": {"created_by": 20, "id": "8518", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "8518"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00008518", "sets": ["1582963436320"]}, "author_link": [], "control_number": "8518", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Relationship Management Practices, Customer Satisfaction and Customer Loyalty at KBZ Bank ( Taunggyi) ( Thin Thiri Htay, 2022)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purpose of this study is to investigate the effect of customer\nrelationship management practices on premium customer satisfaction and the effect of\ncustomer satisfaction on loyalty at KBZ Bank Taunggyi. The study targets are\npremium customers of KBZ Taunggyi Bank who have deposit 100 million kyats and\nabove amount. There are 450 premium customers at KBZ Bank Taunggyi and out of\nthem, 31% are taken as sample. This study used both primary data and secondary\ndata. Primary data were collected by interviewing with the targeted 140 premium\ncustomers by using simple random sampling method. Descriptive research method and\nquantitative research approach were mainly used. Regression analysis was used to\nanalyze the CRM dimensions which are the effect on customer satisfaction and the\neffect of customer satisfaction on loyalty. CRM dimensions are customer orientation,\nCRM based technology, organizing around CRM, and quality of customer services.\nAccording to the regression analysis, two variables that are CRM-based technology\nand quality of customer service, show significant effect in premium customer\nsatisfaction and for the analysis on the effect of customer satisfaction on loyalty is\nsignificantly effect. The finding suggests that KBZ Bank Taunggyi should more focus\non CRM based technology factors such as speed of banking service, queue\nmanagement system usage and the use of right hardware. Moreover, the bank should\nemphasize the quality of customer service factors which are solution for complaint,\nprompt reception of response to customer request, the ability to guide customer to\nresolve problems to get better customer satisfaction and loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2022-12-24"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thin Thiri Htay, Roll No. 69, MBF (Day) 2nd Batch, (19-1-0-2022).pdf", "filesize": [{"value": "600 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 600000.0, "url": {"url": "https://meral.edu.mm/record/8518/files/Thin Thiri Htay, Roll No. 69, MBF (Day) 2nd Batch, (19-1-0-2022).pdf"}, "version_id": "55995c2a-5556-462c-8e3f-6ba0265c3133"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Tin Tin Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thin Thiri  Htay"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2022-10-01"}, "item_title": "Customer Relationship Management Practices, Customer Satisfaction and Customer Loyalty at KBZ Bank ( Taunggyi) ( Thin Thiri Htay, 2022)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/8518", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2022-12-24"}, "publish_date": "2022-12-24", "publish_status": "0", "recid": "8518", "relation": {}, "relation_version_is_last": true, "title": ["Customer Relationship Management Practices, Customer Satisfaction and Customer Loyalty at KBZ Bank ( Taunggyi) ( Thin Thiri Htay, 2022)"], "weko_shared_id": -1}