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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

Barriers on Mobile Payment Non-Adoption Intention in Yangon ( Khin May Kyu, 2022)

https://meral.edu.mm/records/8507
https://meral.edu.mm/records/8507
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6210cafd-bf2d-4660-ae4f-34946207abdd
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Khin Khin May Kyu, Roll No.30, MBF(Day) 2nd Batch,.pdf (1.8 MB)
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Title
Title Barriers on Mobile Payment Non-Adoption Intention in Yangon ( Khin May Kyu, 2022)
Language en
Publication date 2022-10-01
Authors
Khin May Kyu
Description
This study aims to explore the barriers that affecting on mobile payment non-adoption intention and analyze the effect of barriers on mobile payment non-adoption intention. Primary data are collected from 385 non-mobile payment users in Yangon by google form. Simple random sampling method is used for collecting the data. The questionnaire was collected by making sure that the people are not using the mobile payment. Multiple regression is applied to analyse data. Five barriers (complexity, value, risk, inertia, and perceived cost) are analysed. Regression result indicates that four barriers except value barrier have the significant positive effect on non-mobile payment intention of people. Among those barriers, risk barrier is the most determinant barrier of non-mobile payment intention because respondents are afraid of losing their money. It is suggested that officials from banks should solve the risk barriers with the highest priority because it is the most influencing barrier for people. Regarding risk barrier, banks should provide security code for emergency case. Therefore, customers can temporarily close their accounts immediately. For complexity barrier, banks should offer demo application and people can try the mobile payment application without actual transactions. And banks should provide the training to customers how to use the mobile payment applications. Banks should give trainings relating to the technology aspects and customer service for their agents so that agents can deliver the service right since the first time. Regarding inertia barrier, banks should offer more incentives to retailers and wholesalers to accept mobile payment. Therefore, people can make the payment via mobile more easily. Finally, to reduce perceived cost, banks should pay attention to customers' convenience in the service process by arranging to withdrawal money from mobile accounts easily
Thesis/dissertations
Yangon University of Economics
Prof. Dr. Tin Tin Htwe
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